Social Media Strategies
There is no denying that social media platforms have brought together millions of people worldwide. Plus, it has changed how we connect to our family and friends, find jobs, and run a business.
Whether it is a brick-and-mortar or an online store, you can benefit from promoting your new products on social media.
First, it allows you to expand your market reach. Second, you can target people who are likely to buy from you through ads. Third, it lets you interact with your customers on a personal level.
Promoting Products on Social Media
Social media platforms have allowed us to share informative and entertaining content online. It has also eased our way of connecting with our loved ones.
And when it comes to marketing, we also use it as a tool to promote our products and services. Plus, there are social media features that boost a business’s conversion rates.
Therefore, you must be aware of the rules or ways how you can promote your products on the said platform.
So, if you are thinking about how you can promote your new products, you came to the right place. Here are 11 creative ways you can promote your product on social media:
1. Run a Contest
Hosting a contest or giveaway is a great way to generate buzz from your target audience, allowing you to expand your reach effectively.
One of the best things about hosting a contest is that it allows you to promote your products without actually advertising them.
As much as you can, make your contest simple, yet fun. Make sure that all your participants could be able to access your giveaway, and make sure that the price that you are offering is worth it.
And see to it that you announce the contest across all your online channels beforehand. This includes your email newsletters, website, other social media channels, or even paid ads.
Apart from making your social media followers excited, this increase in engagement will likely drive more traffic to your site. It also helps introduce your brand in front of new customers, or inject a fun way to connect with your audience.
Ultimately, contests create loyalty to your products from customers, allowing you to generate more leads in the long run.
Instagram Comment Mentions
Make sure to take advantage of Instagram comment mentions to tag your competitor’s followers in the comments.
This works extremely well with giveaways.
2. Make Introductory Deals
Another way you can promote your products effectively on social media is to giveaway promo codes and deals.
Offer special deals to your customers regularly, so that they’ll be engaged with your brand at all times. You can also think about how you can come up with a concept of offering promo codes and discounts to make your customers feel valued.
For instance, you can offer discounts on birthdays, offer discount credit cards, and many more. Eventually, this will make them feel loyal towards your brand in the long run.
3. Create Branded Hashtags
Coming up with a branded hashtag improves your effectiveness, both online and offline.
Online help your products stand out from the rest of the competition and even encourage conversations about it. Users can also find information about your products via the hashtag.
Similarly, it can also work well offline when you’re doing events that are related to the launch.
Promoting your hashtag encourages the attendees in your event to take action online. This includes their experiences in their own personal network and spreading your event’s reach even more.
4. Create Preview Videos
Aside from high-quality and well-optimized product images, creating product videos is another effective way to promote your social media products.
So, when marketing your items, craft videos of your products so that people will become aware of its specifications, uses, and features.
Products with an attractive logo and design will also attract more customers and compelling them to buy and use your products. This is also another effective way to boost your sales in the long run.
5. Host an Online Event
Events are a great way to generate excitement around your products and services. Additionally, new prospects can also personally engage with you or anyone from your team, a great way to win over customers.
The good news is that these events do not have to be super fancy and organized. You can hold something like an open house or info sessions.
Let’s say that your business is in the same location as other local businesses. You can work and collaborate to hold an outdoor open house or sidewalk sale, which will draw in larger crowds.
Despite being currently in a pandemic, you can still use virtual events as a powerful tool. Here are some ideas:
- Hosting a live Facebook chat session which demos the product, and then highlights its features.
- Do a live or a recorded Q&A on the product.
- Center these events on an influencer who has considerable expertise about your niche and following, along with the promise of unveiling a new offering at the very end.
6. Create a Poll
If you are looking for ways to promote your products and services on social media, polls are a great way to engage with your audience.
You can create a poll on social media platforms like Twitter and Facebook so that you can actively engage with your followers.
This is also a great way to understand your customers’ preferences. That way, you can make adjustments and ensure that your products will suit their needs.
7. Partner With Influencers
Influencers are people that are well-respected in their field. That’s why it is also vital that you build relationships with them.
Because of their reach and popularity, the content that they post on social media is well-received by their followers.
If they are the ones to put a good word about your products and services, your online reputation improves.
8. Jump on the Latest Trends
To rise above your competitors, you need to stay on top with the latest social media changes and trends. So, always be on the lookout for new product features that are regularly released.
Here are some great examples of social media trends:
For your live video promotions to work, you need to use the right kind of live videos.
Both YouTube and Facebook will reward you with a more significant reach if you manage to bring back people to the platform.
Nowadays, your Instagram feed shows content based on popularity. This makes it challenging to make your content stand out.
Utilizing Instagram Stories allows you to get in front of your target audience quickly. It also allows you to place links and mentions in your stories, making it easy for viewers to shop and browse your products.
9. Cross-promote Your Social Media Channels
If you run an online store, you’re probably selling links in your accounts on social media platforms.
If you own a brick and mortar store, your customers still want to know all about your social media accounts.
With every advertising that you place, make sure that you have links to your social media accounts. Don’t forget to tell your employees all about your social media accounts as well.
10. Promote on Social Media Communities
Joining communities and social media groups relevant to your niche is another great way to generate awareness of your product.
Your product promotion efforts in social media groups allow you to bring in better results. That’s because members are already interested in similar products.
It’s also essential that you connect with other group members. Talk about their interests, and be transparent about giving details of your product.
When you put your attention on these points, communities on social media can offer an excellent source for gaining quality leads for your product.
11. Don’t Reveal Too Much
Many marketers tend to get carried away and reveal too much information to their followers before the intended launch date.
But you have already placed all your cards out there, then what is the big reveal? What will your followers anticipate? What will keep them on their toes?
So, before your launch, you should build anticipation and excitement about what your product has to offer. Make sure that you drop hints and create hype if needed. But save the best parts on your actual social media launch.
Movie trailers are an excellent example of this. Most of its content is intriguing and will capture the audience’s attention in two minutes.
But let’s say the trailer did not disclose the major plot twist in the end. This showed enough for people to get hyped up, watch the movie, and find themselves.
Over to You
With over 3 billion active users worldwide, social media is a marketing gold mine. Moreso, if you want to search for new customers and patrons who will eventually become repeat buyers.
With a well-curated social media campaign, you will be able to connect better with your target audience. Plus, you can grow your existing customer base.
Do you know other social media tactics that we can use to promote a product or service? Let us know in the comments!