Instagram Business Growth
Instagram is a platform most businesses should already be using. Why? It’s the most powerful social media platform with hundreds of millions of active Instagram users every month who are posting millions of photos a day.
Instagram is a social media platform used to create and share visual content stories as an individual or a business. This easy-to-use app, believe it or not, is an excellent marketing tool to best promote your business, product or service. It offers a unique opportunity for businesses to reach their target market with engaging visual content. Not yet hooked? Here are 5 unexpected benefits of using Instagram for your business:
1. Easily Connect With Customers
Unlike other social media platforms, Instagram allows you to connect with customers almost instantly. With millions of active Instagram users, Instagram’s engagement trumps all other platforms such as Twitter and Facebook.
With such high engagement, Instagram is the perfect place to connect with customers, listen to their feedback and build solid relationships through conversations.
With just one post you can easily see what people are ‘liking’ while also asking people what they think and if they have any input.
2. SEO – Drive Traffic to Your Website
Ultimately that’s the goal, right? Driving traffic to your website is a definite top priority in order to start getting actual sales. When creating your profile, make sure you add your website’s link in not only your bio but also when you post.
Huge bonus: having a link from your Instagram account will give you a good high-quality backlink.
3. Reach New Audiences
Instagram makes it easier for us to discover new photos, people and new businesses. One of the popular ways that people discover new content is through hashtags. If you don’t know by now, a hashtag is a type of label used on social media platforms to make it easy for users to find content within that specific category.
For a food business that focuses on mainly, pizza should use hashtags related to that category. For instance, simply using a hashtag #pizza is a great way to get found by customers. Though the more specific and relatable hashtag used, that can also be a hashtag regarding the business’s location, the better chance you will get found and can connect with local customers.
In addition to hashtags, Instagram features a Discover tab, allowing users to easily find photos and connect with users that are relevant to them.
4. Free Advertising
Let’s be honest, advertising can get pretty pricey! With the help of Instagram, you can easily get brand exposure for free. How? Two ways: run an Instagram contest asking fans to re-post a photo and hashtag it for more entries or search for influencers who are willing to accept free products in return for mentioning them in their description.
5. Generate Sales and Make Money
Instagram does more than just promoting your products and highlighting your services, it’s also used for driving sales and making actual money. In addition to adding your website link in your bio, add a direct link to the specific product you’re posting about in the caption area as well.
Try not to use repetitive captions asking people to “buy now” or “shop online.” Instead, be more creative and let your images speak for themselves.
Instagram is an excellent and beneficial marketing tool for your business. By using the power of Instagram, your business can really benefit in the long run.