Best Twitter Tools
Twitter allows you to keep up to date with the latest conversations and trends. As a business owner, you can use Twitter to your advantage and access benefits including gaining valuable customer insights, building brand awareness and personality, gathering feedback, delivering customer support, and cultivating a brand community.
The following information will help you tap into the best Twitter tools and apply them to your social media marketing strategy.
Why You Should Use Twitter Tools
Businesses often use Twitter due to the simple design and access to millions of users. Common uses for Twitter include advertising, sales, revealing new products, items, and services, communicating with customers, and building a brand.
Overall, using Twitter for business is an essential tool that grows your target audience, captivates their attention, and encourages them to share your posts for a far reach to the millions of daily users.
Top Tools for Managing Your Twitter Account
Hootsuite is like having your own social media manager in digital form. The platform provides users with the opportunity to create content, schedule posts, measure ROI, and manage team members. In addition to Twitter and Facebook automation, Hootsuite provides ways to go about LinkedIn automation as well, giving it an edge when it comes to business.
Social media scheduling is a time-saving tool Hootsuite offers. It allows you to set up a specific time and date for your post that coordinates with key times your followers are online.
The monitoring portion of HootSuite allows streams to collect data including mentions of your business across multiple social media platforms and puts it all in one place for you to keep track.
Analytics help keep you up to date on your social media performance and provides important data that alerts you to what is working right and the things that don’t work well. This informative data guides you to make improvements and changes that boost your social media presence.
Buffer is one of the best Twitter tools because it allows you to do a number of tasks all in one spot.
Popular tasks include visually scheduling and planning social media campaigns plus reporting and measuring online content and performance. Buffer also offers a stories planner, shop grid, hashtag planner, custom reports, tagging, and analytics.
Bulkly helps take your social media scheduling up a notch.
This platform allows you to increase productivity, get rid of social media scheduling redundancy, save time creating updates, leverage bulk upload potential, organize status updates, recycling updates, improve hashtag usage, stop you from sending the same post, shuffle posts, schedule videos, and update existing content and groups.
Kontentino is a social media management & workflow tool.
It’s more than a scheduler! With Kontentino, you can schedule your posts across various social media platforms, analyze, create reports and optimize your performance. Furthermore, you can use this platform for team collaboration – set up post requirement checklists, assign tasks and send content for your clients’ approval, directly from Kontentino.
This platform is an industry leader that allows you to track, brand, and share URLs via a custom domain name.
Rebrandly allows you to enhance the visibility of your brand, place your brand on every shared link, incorporate branded links easily, track email marketing, SEO, ads, and click statistics, target and grow your audience and increase the rate your business grows online.
Twitter has its own special tool that reveals how your followers and targeted audience are responding to the content you post.
It alerts you of what’s working or not and provides details that guide you towards improving your posts to help produce better results. Having access to Twitter Analytics is a must for anyone doing social media marketing.
Tools for Creating Graphics on Twitter
The Canva platform helps you create professional-quality posts that catch the attention of followers. It offers over 250,000 templates, 100+ design types including letters, presentations, and social media posts, access to free graphics and photos, and cloud storage.
The membership option involves a small monthly fee and includes the free version of tools mentioned above plus the following:
- One-click resize design
- An additional 420,000 templates featuring daily new designs
- 75+ premium stock photos graphics, and audio
- 100GB cloud storage
- The Opportunity to build a team
- The Opportunity to schedule content to Twitter and 6 other social media platforms
This platform is a video and photo editor that helps you create professional-quality posts.
Use Instasize to layer and resize videos and photos, choose from more than 130 filters, and apply vintage effects. It also features picture borders, retouch tools, a collage maker, format resize, and premium filters.
You can create beautiful graphics quickly and easily with this design tool.
Stencil allows you to gain access to more than 5,000,000 stock photos, 1,250 premium templates, storage of multiple logos, 100,000 quotes, 3,400 web fonts, 3,100,000 graphics, and icons, plus pre-loaded optimal sizes for Twitter and other social media platforms.
Visme is a platform everyone can use whether you are an expert designer or just beginning.
This platform is easy to use and produces professional charts, infographics, branded documents, posts, plus short animations and videos. This tool is the go-to option for those who have a difficult time designing posts for their Twitter account as well as several other social media platforms.
Tools for Finding Twitter Influencers
Connecting with key influencers in your industry allows you to share your content with a targeted audience, get your posts seen and shared by followers at a rapid pace, generate business and allow you to form bonds and partnerships.
The following powerful tools help you find Twitter influencers.
This beneficial tool is especially helpful if you have Twitter, Instagram, and YouTube accounts.
Klear divides people into more than 40,000 categories and allows you to establish an influencer category to help you pinpoint those who are in your niche. You can also filter by the network, location, and skills.
This tool allows you to access a detailed profile analysis of Twitter influencers.
Twitonomy also helps you gain access to information such as who the key influencers mention and communicate with regularly. This information shows you who the rising influencers are and gives you the ability to contact them directly.
This useful tool allows you to locate influencers and track your engagement.
The Traackr tool picks up influencer profiles across social media platforms including Twitter which gives you the chance to monitor your relationship with each influencer you choose to upload.
Tools for Using Hashtags on Twitter
Twitter has more than 192 million daily active users. This busy platform gives you access to millions of people but you need to find out which ones are your target audience. This means you need to create Hashtags to capture the attention of your audience.
The following tools will help you use Hashtags successfully on Twitter.
Tweet Binder analyzes Twitter hashtags as well as the conversations that are linked.
It allows you to expand your follower base and enhance your marketing efforts and improve performance. It works in real-time as well as produces historical data and statistics to provide insight into how you can begin your hashtag campaign.
This display tool and Twitter feed aggregator retrieve content by tracking hashtags.
Taggbox allows you to engage your target audience, display user-generated content, and establish a real-time Twitter widget. You can also monitor and track most active users, total posts, total impressions, post network, post type, and sentiment statistics.
Ritetag is a web based service that provides users with instant hashtags suggestions.
As you type into the search box, it will provide suggested hashtags as you type, display the number of times a hashtag has been used, and the total number of posts using that hashtag. You can also filter hashtags by their total engagement. The more people use a hashtag, the more likely it should be relevant for your campaign.
How to Choose the Right Twitter Tools
As a business owner, your goal is to stand out from your competition. According to hubspot.com, 80% of Twitter users follow up to five businesses. Your goal is to use the right tools to help you find your target audience.
The following tips will help you choose the best Twitter tools for your business needs:
- Manage your social media accounts – Your Twitter account needs to be managed properly to receive maximum benefits. Tools such as Hootsuite, Buffer, and Bulkly provide the management support you need. These tools also help save time by offering numerous features that get the job done and catapult your social media marketing strategy to the top.
- Design – Twitter posts need to be visual as well as engaging. Many business owners have a difficult time creating professional style images, graphics and videos. The good news is you don’t need to be an artistic genius to design amazing posts. Graphic tools such as Canva, Instasize, Stencil, and Visme guide you through the creative process as you reach your visual social media marketing goals. You can also follow a Twitter size guide to make sure all your images are sized correctly.
- Hashtags – These helpful words help your post become part of a conversation as well as draws attention to your posts related to the topic. Hashtag tools such as Tweet Binder, Taggbox, and Hashtagify help you benefit from the use of tags to the full extent.
- Influencers – As a business owner, your goal is to create the voice and reputation to sell your services or products. Influencers in your industry are an enormous help to boosting your brand. Tools such as Klear, Twitonomy, and Traackr help you locate the most popular and up-and-coming influencers. Creating a relationship with influencers helps you expand your reach quickly and attract new customers.
All of the tools mentioned above are highly beneficial. Deciding which ones to use can feel overwhelming but it doesn’t need to be a stressful process.
The best thing to do is decide on the information that you need most. Chances are you already know the details you want to have in a social media management tool. Narrow down your decision by finding the one that offers you the information you need to create a successful marketing strategy on Twitter.
Almost all of the tools mentioned earlier have free membership plans with the choice of a paying membership. Typically, the features offered in the free option provide all the help a small business needs. However, the paid memberships offer additional features that you might find helpful as you maintain your social media presence.
How to Manage Your Time with Twitter Tools
Most business owners have busy schedules and finding time to strategize social media marketing plans, design and create images, videos, and graphics along with analyzing the performance on a social media platform is a full-time job.
If your schedule doesn’t allow you to put the time you need into your marketing plans, a social media management tool like the ones listed earlier can save the day and your schedule.
The management tools help save time in your schedule by taking over managing tasks and producing detailed reports and data. Every management tool is different and offers a variety of features. Choose the one that will benefit you the most. Sometimes you might need to try a few of the tools to find the one that suits your needs.
Taking advantage of social media management tools is in the best interest of most business owners. Some owners decide to create a social media marketing team or designate the job to one employee. Depending on the size of your company and your ability to hire new employees, you can create a successful marketing team that can utilize the tools and use the data to maintain your business’s online reputation.
Chances are you already have employees that are familiar with accessing and using these popular tools. Social media marketing is essential for every business to succeed and continue to grow. Learning to use the tools to manage your Twitter account as well as several others is easier than you think.
Once you sign up for a free or paid account it’s an easy process to link your social media accounts. The tools walk you through the process by asking you to fill out information regarding your business. It’s wise to be honest when filling in the information to ensure you receive the best results from the data the tool will gather.
Remember your goal is to allow the tools to assist you with managing your Twitter account and guiding you towards evolving your online marketing strategy based on the collected data the tools provide. Get started successfully managing your Twitter account today!