Instagram Growth Tips
When more than 1 billion people are using a particular platform actively regularly, then you know it could be an excellent place to promote your brand. We are talking about Instagram. There might be other social media channels that carry a promising bulk of users. However, none of them beats Instagram when it comes to targeted marketing.
Still, you need to be aware of some tips in order to make the most of Instagram. You can’t expect good results just by being active or having a laid back approach towards your account, followers, and posts. So utilize the following 6 tried and trusted Instagram tips to uplift your brand in no time:
1) Optimize Your Account
People don’t follow an account on Instagram just because it belongs to a famous company. You have to put some effort into making your account stand out. Put, you have to optimize your account by taking the following measures:
- Profile picture: Use a high-quality picture for your account’s profile. Not many things turn-off an Instagram user more than a picture with broken pixels. Also, make sure the picture portrays the name and logo of your company crystal clear. It is recommended not to change your profile picture too often. That way, you will stay recognizable.
- Informative and catchy bio: People rarely start following you based on only a good profile picture. Although it is a good way to start, bio is also equally important. The bio should be precise. You need to mention what your business is all about in the easiest possible tone.
Though keywords are not that important, you must include hashtags in the bio. Depending on the nature of a trend, you can always change the hashtags to be more searchable. Don’t forget to add a link to your website in the bio.
Hashtags are used in so many social sites. They do the same job everywhere – helping you to reach a broader audience. On Instagram, you have to do two things to find the right hashtags.
- Search hashtags that go best with your niche
- Stay in touch with trending hashtags. There are tools available which can assist you in performing this task amicably
Once you have identified these two categories of hashtags, you have to incorporate them into your posts very smartly. Experts say that you don’t need to add more than 5 hashtags in a single post. But if you’re skeptic about your post’s performance with only five tags, then the best way is to include tags in the comment section of the respective photo.
3) Steal Followers From Your Competitors
If you don’t have any idea about who are your competitors, then go and find them out. Next, follow them and keep a constant eye on their content. As soon as you see, people are commenting on their posts in a large number, make an entry, thereby liking their comments and photos. You can consider sending a direct message to them and spelling out about your brand.
No one gets followers without putting any effort. So you must admit that your competitors must be doing something right if they have a massive number of followers. Learning from your rivals is what makes you a staunch businessman. You can use Instagram to grow your business even with the help of your enemies.
4) Publish Posts At The Right Time
At times, ordinary posts perform extraordinarily, and extraordinary posts perform very ordinarily. Has this ever happened to you? If yes, then you must be publishing your posts at the wrong time.
The wrong time does not have anything to do with astronomy, but it simply means that you are posting when not the maximum number of Instagram users is active. Posts on Instagram get the maximum exposure when made public at the optimal times.
However, the optimal hours vary depending on your audience. Therefore, analyzing your audience will give you a better idea about the optimal hours which are best for your brand. Using different tools, you can easily schedule your posts right at the optimal hours. It will also save you from over-posting.
5) Get Shout Out From Instagram Influencers
If you have enough budget, then you can also think about influencer marketing, as well. This mode of marketing has picked up the pace. It is because followers consider them role models and trust their words.
But also bear in mind that not all the Instagram influencers can give you the best return on investment. You should only collaborate with the people of your niche. For example, if you sell fashion products, you need a fashion expert to promote them. In other words, instead of being charmed by the number of followers an influencer possesses, you need to give weight to his expertise in your niche.
6) Start A Giveaway Campaign To Get More Followers
The majority of the people won’t engage with your posts even when they find them engaging and relative. Brands have been initiating giveaways campaigns to attract such audience-base. Who does not like free giveaways?
The giveaway contest could be as simple as asking your followers to tag friends on a post, and in return, they will get a product from your brand. Such initiatives are also very critical to start word-of-mouth marketing in favor of your brand.
Those brands who are not getting much attention on Instagram must be sticking to the wrong ways of promotion, or they might be using the tactics which proved successful on other social media channels. Remember, Instagram has its mechanics, and all the above tips are crafted keeping these mechanics in mind. If you subscribe to them, you can’t go wrong.