Improve Your Twitter Marketing
Social media marketing efforts have been focused on channels like Facebook and Instagram for quite a while and Twitter has been abandoned often.
Abandoning Twitter is a huge mistake because this channel can help you build meaningful relationships that can contribute greatly to your marketing efforts.
There are different ways to utilize this social media platform in this capacity, in addition to Twitter advertising. What are these techniques? Here are tips on how to build relationships with users on Twitter to improve your business marketing:
Monitor the DMs
Every now and then, customers might have questions they would like to get answered and might send a direct message on Twitter. Each message gives you a unique opportunity to build a relationship with that user to improve the marketing strategy you are implementing.
For starters, you should ensure that they will get a prompt response even if you are not online to answer them. You can do so by implementing chatbots that will answer all queries from customers.
The digital marketing head at assignment help UK, a premier assignment service that provides college papers, says that there are AI-powered chatbots that can be integrated with Twitter to respond instantaneously to customers.
Instant response times make the customer feel valued and thus build a relationship with them.
You can also use Twitter’s direct-messaging feature to build an email list. If a customer inquiries about something using this medium, ask them for their email address to add them on your list.
There are some instances that give you an opportunity to make a lasting impression on your followers and loyal customers. They do not expect to be mentioned or tagged by you when posting and that is why this tactic is very efficient.
Mentioning them by name can pass the message that they are important and valued across. When customers feel valued, they will be more prone to spend money on the business.
The customer service manager at professional writing services says that providing quality help to students with zero errors is not an easy task. Students often interact on social media platforms and Twitter is one of them. We make sure that we reply in an open chat to keep transparency in our operations and boost customer confidence.
On Twitter, when users face difficulty or have a problem, they might post openly and mention your business. Do not take that matter to the DM but rather answer it right there. Do not forget to mention the person who posted that question by name.
Doing so will help build personal relationships with users on Twitter and improve the marketing strategy you are implementing.
Use videos to engage the audience
Videos can help you build loyalty amongst Twitter users, especially if you are willing to post a series consisting of different parts daily or weekly.
Customers will be keen on seeing what is next and thus build a strong relationship. Creating engaging videos is not that expensive; you only need a smartphone with a great camera, lighting, and editing software.
Try to create videos that resonate with the niche you have chosen and, depending on your industry, consider creating how-to content.
For example, create how-to content that shows how users can creatively use the products you are selling or a video where they tell about their skills and experience instead of a static profile on the website.
These videos will build a relationship with Twitter users and generate more conversions.
Run contests and competitions
Contests and competitions are one of the leading techniques of increasing social media engagement. A well-incentivized contest or competition can help you form meaningful relationships with Twitter users.
They might be more agreeable to be your brand advocates and get the word out about the products or services you offer. Make the contest’s reward worthwhile to ensure that they will participate again in the future.
Perhaps the condition of the contest is sharing a certain post or the page itself. If that is the case, you might generate a lot of leads.
Those leads can then be targeted as potential individuals to build relationships with. Do not neglect contents and competitions on Twitter because they prove to be very valuable.
Twitter polls can engage the audience in an unimaginable degree. Everybody wants to be heard and by using polls, you can ask for their opinion and get responses in a controllable manner. There is a lot of value in using polls because Twitter users will see that you care about their opinions.
Showing that genuine care to their opinions can draw them close and make them loyal customers as time goes on. You can ask them how they feel about your product range or inquire about generic stuff. The polls you make will depend greatly on the industry you are in but do not overlook this unique feature Twitter offers.
Do not forget hashtags
Hashtags can help you connect with relevant individuals on Twitter with a genuine interest in your business. When creating Twitter posts, do not forget to include relevant hashtags that will make them discoverable.
Do not use irrelevant hashtags because that will make you seem desperate. Instead of just using any hashtags that are trending, try to research and identify the most relevant ones and use them.
Also, do not use a lot of hashtags but only include 3-5 to get higher awareness on Twitter search.
Targeting the most relevant ones and limiting the number of hashtags you use will help the business connect with customers to purchase and be loyal clients.
Leverage Twitter Cards
There is limited content that you can fit in a Twitter post and it may not be enough to build strong relationships with customers. If you have more to say, there are Twitter Cards that link your post to a website page. You can then include all the content necessary on that page and then use Twitter cards to get the message across.
Use visually aesthetically pictures that are inviting to get more Twitter users to click on the cards designed. Also, share worthwhile content that will grab the attention of the targeted audience and make them loyal followers. Using Twitter Cards in that way can help you build valuable relationships with customers.
Engage with influencers
Influencer marketing is the cornerstone of successful strategies on Twitter. There is a wide base of influencers that you can connect with and build strong relationships to further your marketing strategy.
Do not use any influencer that pops up first but rather conducts some research to see if their voice and the brand you are managing align.
If the influencer’s personality and voice do not reflect the type of brand you are managing, pursuing that relationship will be a waste of time and resources.
You should also target multiple micro and nano influencers to get wider outreach instead of pouring a lot of money on one macro influencer. Engaging with influencers can also help you build profitable relationships with customers.
The bottom line
Twitter can be used to build valuable relationships with its users, regardless of their capacity. You can find potential customers or prospective influencers on this platform that can leverage your business.
Use all the features and functionality available to propel the business to grow and build meaningful relationships with customers by showing them that you care and value them.