Create High Converting Ads
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In recent years, social media has become one of the most important aspects of the internet.
We use social media to stay in touch with people we know, make new friends, start relationships, get our news and entertainment, and more.
The amount of time we spend on social media websites has only risen in recent years.
In fact, current estimates say an average person might be spending as much as three hours a day on social media in 2020.
With so many of us staying at home due to the pandemic, this shouldn’t be surprising.
But it does mean that social media has become one of the primary sources of information for most of us.
You can take advantage of that!
By creating Facebook and Instagram stories ads, you can get tons of sales and leads.
This can be a great way to use social media to grow your business.
Are Facebook and Instagram stories ads a worthy investment?
The short answer to this question is – yes. Stories ads are turning out to be an excellent way to spread your message, gain followers, increase sales, and improve your online presence in general.
To start with, they’re an excellent way to make people more aware of your brand.
The more people know about your business, the more leads you have to cultivate.
Secondly, they are an easy way to engage an audience – a good Facebook or Instagram story ad will fit right in between other users’ stories, thus holding the viewers’ attention better than clunky, prominent ads in the feed.
Thirdly, they show your company as tech-savvy and modern. Finally, they pay off big time. Stories ads cost less than traditional ads while attracting as many as three times the clicks.
Choose the right platform to reach your target audience
Different social media platforms are geared toward different types of content.
Facebook is suitable for varied visual content but also text-based posts.
However, to grow your Instagram account, you need to cultivate an aesthetic through beautiful photographs and fun videos.
Consequently, the type of business you run will dictate your choice of social media platform.
Art, cosmetics, photography, fashion – these are industries that thrive on Instagram.
Sales, technology, and investment, on the other hand, maybe more suitable for Facebook.
You should, of course, have business accounts on multiple social media sites.
But you should expect better results from some than others and focus your efforts where they’ll give the best results.
How to create profitable Facebook and Instagram stories ads that get sales and leads?
Stories ads, just like any other marketing strategy, are not a guarantee.
If you want your campaign to be successful, you need to do it properly.
The first step is to create a plan that works. Pick the product or service you want to push forward, decide on your target demographic, choose your primary platform, and develop a sales pitch.
Then, it’s time to create a good stories ad.
Create organic native stories ads
One of the most significant advantages of stories ads is that they don’t feel like ads to the viewer.
Instead, they show up between their friends’ stories, blending in and appearing natural rather than forced.
This can go a long way towards attracting users who don’t like being targets of aggressive marketing strategies.
But that only works when you make your ads look like an actual Facebook or Instagram story.
So don’t be lazy and just convert a traditional ad.
Instead, create one specifically for stories. Pay attention to the format and resolution, use stickers and effects, and lean into the current social media trends.
Use the right file formats
In order to create high-quality, visually appealing stories, you need to follow the specs of the given social media platform. Both Facebook and Instagram recommend the following formats for stories:
- image: resolution between 600×1067 and 1080×1920, JPG or PNG file type, maximum 30MB in size
- video: resolution between 600×1067 and 1080×1920, MP4 or MOV file type, maximum 4GB in size
Keep Facebook and Instagram stories ads simple
Stories aren’t supposed to last for ages. If they do, your audience loses focus and patience.
Instead, brevity and simplicity are the key. If you’ve used Twitter to grow your business before, you know that a lot can be said in very few words.
You should apply the same to stories ads and combine it with informative visuals. Use a relevant photo as your base – images are worth thousands of words, especially on social media stories.
Add a short title or slogan to convey your message and no more than three graphics for effect.
Get creative
Hundreds of thousands of accounts post on Facebook and Instagram every day, individuals and businesses alike.
You’ll have to compete with them for attention. This means that your content has to stand out from the crowd in a positive way.
This can be especially difficult when you’re trying to grow your Pinterest or Instagram reach because these platforms regularly include high-quality visual content from talented artists and experienced creators.
You should look at the top posts in the categories that relate to your niche for inspiration.
But don’t just copy what other people are doing – make it better!
Launching your Facebook and Instagram stories ads
Once you’ve planned your campaign and created your ad, it’s time to actually put it up on Facebook and Instagram. This isn’t too hard, especially if you’ve used Facebook ads before. All you need to do is:
- Link your Facebook and Instagram accounts for easier cross-posting: you’ll be using Facebook ad manager to post stories ads on both Facebook and Instagram simultaneously, so you need your accounts to be connected
- Set up the specs through Facebook ads manager: Facebook ads manager is pretty intuitive – first, you’ll need to create and name a new campaign; then, you will choose the audience you want to target based on location, age, gender, and more; next, you will select to post the ad to your stories; finally, you’ll set the budget (either total or daily) and schedule (how long you want the ad to run for)
- Upload the content of the ad: to complete the ad, select “Single Image or Video” under format and upload the file with your ad – you can upload up to 6 images or one video; consider adding a call to action that links to your website to finish everything off
After that, the only thing left to do is launch your Facebook and Instagram stories ads and watch the sales and leads come in.
