Social Media Strategies
There are about 3.48 billion social media users in the previous year — with these numbers you shouldn’t miss out on the latest social media marketing trends in 2020 and become a unicorn marketer that stands out.
Given the importance of social media platforms in businesses, marketers, and consumers to build connections — problems such as content overload, the increasing number of competition and so much more can be challenging to address.
That’s why keeping up to the latest social media marketing trends is crucial for both business owners and marketers to help them fuel their strategy and be seen clearly from the crowd.
Continuous Social Media Growth
According to a study made by Hootsuite, social media usage will continue to grow with about 1 million new individuals joining social platforms on a daily basis since 2017.
For Facebook, there’s always a lot going on at their HQ and we might see them working on a regulatory framework for its new digital wallet for Libra called Calibra — a blockchain technology powered global currency.
However, the project is not looking great as of the moment but Facebook insists that it will move forward regardless — payments on platforms and in-stream purchases remain a key focus for the social media giant.
Instagram has remained one of the most trending social media platforms the previous year and it’s looking to maintain a steady momentum — business owners and marketers should take advantage of this to help them leverage their business strategies to success.
Instagram followers are expected to move towards monetization in 2020 with the platform’s eCommerce options also evolving and innovating.
The platform also recently launched “Threads” providing an auto-status update to help users let their closest connections know the latest about them even if they are not active in the application.
Drastic changes would come to Threads if Instagram remove is messaging functionality within its application and have its users download Threads just like the Facebook Messenger — we’ll probably see more traction from the app in 2020.
Twitter has focused on shifting perception in the previous year by flagging a change in how the platform would report the number of its active users moving forward — it would no longer continue to share its daily and monthly active users’ stats, instead, it switched to a new method called “monetizable daily active users” or mDAU.
According to Twitter, mDAU are users who log in and access the platform that is able to show ads — meaning, mDAU is more focused and relevant in social media marketing and business metrics.
This new feature of Twitter helps the platform determine users that can derive actual value — moreover, the market would also benefit from this new metric because Twitter followers are able to focus more on measures that may hurt the overall monthly active user (MAU) counts.
LinkedIn’s data banks opened up and were utilized in new ways when Microsoft acquired the platform in 2016.
Though LinkedIn is not mainly focused on social media marketing, targeting audiences, or increasing a business’ profit — it is has continuously added new ways for its users to tap into a huge pool of professional insights to better target ads, find the perfect candidates for different job positions, and give opportunity to advance their careers.
LinkedIn has been providing its users with new access points to guide them with professional decision making leading its revenue to 25% more.
There’s also a possibility of the platform’s messaging experience called “inbot” to resurface, it helps users schedule meetings and look for contact information through an automated process.
Though this messaging experience never really took hold it could be valuable for the users to know more information about the people they scheduled a meeting with based on their activity and profile.
Snapchat has seen a huge growth the previous year and has finally started to prove itself as a real business, as opposed to its rebellious and risk-taking app look.
The social media platform’s short-form, original shows, and episodic video content have aligned to the preference of its younger users.
In October 2019, Snapchat has reported that more than 100 of its Discovery channels are reaching audiences in a double-digit million each month — this underlines the potential and popularity of the platform’s video content.
We can expect to see Snapchat make a bigger push for this as it carves its own niche in the video content platform.
Social Media Trends in 2020
1. Social Videos
Videos have become a staple in different social media platforms — just like on Facebook, a few scrolling would lead you to different videos.
Don’t get left behind — implementing videos into your social media marketing strategies would lead you to unicorn marketing and help you achieve your business goals.
However, it is important to keep your videos short because there are numerous distractions on different social media platforms — the shorter your videos, the more likely your audience will watch them until the end.
According to a report from GlobalWebIndex, social media video audience and adoption continuously grow with 56% of internet users watching videos of Facebook, Snapchat, Instagram, or Twitter every month.
From product launches on Facebook to product galleries on Instagram — social media content is already being used by the younger demographics to find, evaluate, and get to know products and services better.
Buying directly on social media platforms such as Facebook, Pinterest, or Instagram is something consumers can look forward to — this is where chatbots can help consumers transition to social commerce.
Did you know that chatbots can showcase products in a Facebook chat?
With MobileMonkey’s ecommerce chatbot builder, you can easily create a product gallery for your business and surface them to match your customer’s needs.
Let’s take a look at how Apex Electronics utilized their chatbot to accommodate their customer’s needs by providing them product categories, reviews, and even check their orders without leaving their Facebook Messenger app.
This is an excellent example of how chatbots can help your business provide mobile-friendly shopping for your customers.
Nowadays, Chatbots don’t just work perfectly together with Facebook Messenger to answer consumers’ inquiries and concerns in a timely manner, but it also makes it easy and seamless for consumers to discover products, receive automatic updates on delivery status, and process digital payments.
3. Stronger influencer marketing
Not all people may agree, but influencers play a significant part in your social media marketing strategy.
According to a report from Influencer Orchestration Network, there are about 40% of consumers who purchased a product after their favorite influencer featured it on their channel.
This is one of the reasons why you see a rise in sponsorship popularity, especially in social media platforms such as Instagram and YouTube — people prefer to purchase products if they get to see it action.
Yes, it may be true that you have unicorn video advertisements that connect with your audience but it can be better if influencers showcase these products as they truly are.
You see, influencers have thousands of followers and having the possibility of reaching out to those numbers of people can help you increase brand awareness and sales.
4. Interactive content
Facebook and Pinterest are the unicorn platforms when it comes to interactive content — this will see continuous growth in 2020 because audiences are no longer into a passive type of advertising.
So, what type of interactive content can you come up with?
You can start with the basics by introducing polls and doing Facebook live videos to host Q&A sessions with your audience — these interactive contents can help you be more connected with them.
For Instagram and Pinterest, you can try to come up with contests that emphasize on consumer-generated content to increase interest and participation from your audiences.
5. Create shoppable posts
Having a “One-stop shop” is considered one of the elements of the future of social media marketing — it is a wise and effective strategy to let your consumers shop directly via shoppable posts compared to forcing them to visit your e-Commerce website. Shoppable posts let your consumers enjoy the convenience and significantly lessen the procedures they need to do before finalizing an order.
Shoppable posts let your consumers enjoy the convenience and significantly lessen the procedures they need to do before finalizing an order.
As I mentioned above, there are a lot of distractions in social media and it is important to also become one of those distractions — only, in a manner that can benefit your business.
By grabbing people’s attention in social media, shoppable posts convince people to instantly purchase a product they like without having to deal with the traditional process of leaving the app and leading them to your e-Commerce website.
6. One-to-one communication
Did you know that one-to-one communication gives a lot of opportunities between businesses and consumers?
Businesses and marketers would soon need to adapt to one-to-one communication such as video calling to connect them with consumers — social videos need to become “social.”
One-to-one videos bridge you and your consumers to connect timely as it builds consumer community rather than just broadcasting content or advertisements.
Nowadays, teenagers prefer to use video calls over typing messages to exchange messages with their family and friends and this can be taken into consideration when it comes to planning your social media marketing strategy.
7. Social commerce
We can expect the next phase of social media marketing innovation from emerging economies where consumers have skipped the traditional search engine research to make a purchase.
The role of social media platforms will play a huge part in micro-businesses to major retailers — a good example is Instagram letting businesses build their digital storefronts using visual and video content.
An analyst from GlobalWebIndex predicted that shopping via social media platforms may be an Asia-Pacific-based phenomenon as of the moment but this kind of trend is laying the groundwork to gain traction in the West.
8. Emerging markets need to innovate with mobile
Facebook predicts that by this year, more people are predicted to have mobile phones than ever compared to the previous years — with an estimated 3 billion people gaining access to mobile phones by 2020.
Consumers would find it easier and more convenient to get online using their mobile phones — in addition to this, Facebook said that one in four internet users are using mobile-only having India leading the way with 70% users and Indonesia with 67% sitting next.
The social media giant also found out that consumers in India, Mexico, and Thailand are around 1.25 times more likely to shop with a business that can answer their inquiries, messages, and questions.
9. The rise of social media platform regulations
Major social media platforms would be regulated by 2020 — with this, marketers would also be facing a stricter regulation.
We can expect the market to be filled with tech vendors to protect and store first-party data — we’re now seeing this on Facebook as the platform will soon require marketers to confirm that they have user content for Custom Audiences, as reported by Econsultancy.
10. VR and AR adoption
We’ll see more practical uses for VR (virtual reality) and AR (augmented reality) in social media marketing by 2020.
Amazon is now exploring how to utilize AR to help its consumers try on virtual clothes and explore products better.
Snapchat’s Geofilters and Lens have also broadly adopted these tech innovations into their marketing campaigns which include creating location-specific videos to attract and influence possible customers nearby.
Social media platforms would obviously continue to push for AR features on mobiles — Facebook Messenger, Instagram, Snapchat, WhatsApp, WeChat, and more others would eventually maximize the use of AR to increase their advertising revenue.
Now we can all step into the future of social media marketing today!
Social media marketing is never stagnant — it continuously evolves and innovates and so should your strategies to avoid going down the lonely road of donkey marketing.
Moreover, it is wise to not just stop with these 10 trends if you want to learn more and help your business achieve goals this year.