Strategies To Grow YouTube Channels
Did you know 300 hours of video are uploaded to YouTube every single minute and more than 5 billion videos are watched on YouTube every day? Taking into account that much engagement and competition, a lot of YouTube channel holders might have already counted themselves out and accepted the fact that building and growing a huge subscriber’s list on this platform is hard.
But did you know it’s also a humongous opportunity for digital marketers to tap into? The secret is to build up some hard-hitting and result-driven strategies that will attract more visitors and convince them to subscribe to your channel and be your regular viewers.
One of the best ways of gauging the success and popularity of your YouTube channel is by looking at the number of active subscribers you have. The more subscribers you have, the better you would be able to receive high view counts on your videos.
In this article, we’re going to take a look at some of the proven strategies that can help you grow your YouTube views organically. By the end, you should have a good understanding of how to develop a strategy that will enable you to use YouTube as an ultimate marketing platform to grow your business.
Have a Theme
First things first, you have to decide a theme for your YouTube channel. If you check out other channels, you’ll come to know that a lot of them are following a particular theme. For example, some businesses stick to business-related topics while others like to talk about health/fitness. Having a specific theme will streamline your efforts especially when it comes to content development.
Also, when you follow a specific theme, you can make your channel a go-to destination for certain types of audiences. For example, if your channel talks about digital marketing and affordable SEO services, people who’re interested in these specific subjects won’t mind joining your subscriber’s list.
If you’re finding it difficult to decide a single theme for your YouTube channel, just try to figure out the solutions your business offers. Then, create videos based on the topics you think can best relate to your business niche.
Find Relevant Keywords
Just like blogs, websites, and social media profiles, YouTube SEO is important. Below, you will find some of the ways you can perfectly optimize your YouTube videos.
Keywords-driven titles are important than ever before. For instance, if one of your videos is targeting the keyword ‘SMS Marketing’, just ensure you have this word included in your video title. In addition to that, also make sure that your video titles are designed to maximize click-through-rate. YouTube has confirmed that they consider CTR as a ranking measure, meaning the more people click on your videos, the more attention it will get from the platform.
Now, the most important question arises that how do you do it?
One of the simplest ways to increase click-through-rates is to write titles that have a clear benefit. For instance, ‘How to Attract Customers in 5 Easy Steps’ or you can make it even more persuasive by adding a timeframe like ‘How to Attract Your Customers in Less than 60 Minutes’.
YouTube video descriptions are another important yet often neglected element that needs your attention. Generally, you’ll find short and to-the-point descriptions which according to YouTube can hurt your video SEO.
According to YouTube Creator Academy, “some video creators only put their social media links in the descriptions potentially missing out on a lot of extra views.” They also recommend descriptions to be around one to two paragraphs for better engagement.
As far as video tags are concerned, you can use 2-3 tags that contain your target word or any other relevant variations. Also, add 1-2 tags containing words that aren’t part of your primary keyword.
YouTube annotations can significantly help you grow your subscribers if you follow the right techniques. Broadly, you can use annotations in three ways:
A Powerful CTA
Create a persuasive call to action requesting your viewers to subscribe to your YouTube channel.
Through spotlight annotation, you can create a clickable note on a video driving viewer to visit your website/landing page.
Link to Other Relevant YouTube Videos
With the help of annotations, you can also link your video to other relevant YouTube videos.
The good thing is that you can choose where to place annotations on your video. Also, you can control the timings when they must appear/disappear.
Make an Incredible Video with Great Content
Once you have completed the planning phase, it’s time now to implement everything and create a killer YouTube video. It takes a great deal of planning and effort to create an effective video. Make sure you keep these things in mind when you start working on the ‘video making’ part.
- Keywords research: Keep in mind, all of your efforts will go down the drain if you fail to research keywords effectively. You can take help from Google’s keyword planner which will highlight the hottest trends and high-volume keywords. When it comes to YouTube videos, it would be better if you avoid long-tail keywords
- Upload transcript: Consider using the latest technology to record your video and immediately upload the transcript on the platform
- Social media engagement: Promote your video on your social media channels. For instance, you can share the video twice or thrice on Google+ or Facebook so that viewers can watch and share it instantly
- Embed video on your website: One of the best ways to increase the ranking of your YouTube videos is to embed it on your website
According to YouTube, over 90% of the best-performing videos include custom thumbnails. You can easily do that by keeping a proper balance between colors and contrasts. Make sure you encase your objects and texts into borders so that the overall contrast can be enhanced. Apart from that, choose colors that look appealing and eye-catching. Also, they should complement the theme of your video.
Add a YouTube Widget
Those having a blog can easily drive organic traffic to their videos by using a widget. For this, you have to:
Embed your videos on your blog
In order to drive more traffic to your video, you can simply embed it on your blog. This way you can keep your viewers engaged as if you restrict them to watch videos on YouTube, the chances are they’ll get distracted and click on other videos.
Make use of a subscription widget
Request your blog visitors to register for your YouTube channel using the subscription widget.
An attractive CTA graphic will bring your visitors to an official page and from there they can click on ‘click here for a complete video’ button to watch your videos.
Engage Your Viewers
One of the biggest challenges faced by YouTube channel holders is to get people to actually click on their videos. This thing is obviously not possible without creating proper engagement. It’s important to understand that before anyone can join your channel and subscribe, they first need to click on your video. Considering the competition, it becomes challenging at times to get people to pay attention to your video and neglect other available options.
In order to make your video stand out, it is, therefore, crucial to creating personalized videos rather than generic ones. Try to give attention to each comment separately and ask your viewers why they liked the videos and what other types of videos they want to watch in the future. Apart from that, take some time out and watch a few videos of other YouTubers to analyze trends.
Live Stream Wherever Possible
Live streaming is incredibly powerful. Yes, it’s a new concept but it has gained immense popularity in recent times. You must not ignore the power of live streaming if your objective is brand building instead of just selling your products or services.
With live streaming, you can keep in touch with your subscribers and viewers in real-time. They can ask questions and interact in a way that’s definitely not possible with any other option. Just ensure you have at least 1000 active subscribers to experiment with live video streaming.
Promote Your Videos
There is no denying the fact that YouTube is one of the most popular platforms and the second largest search engine. But that doesn’t mean you can expect great ranking without putting in any additional effort. Similar to any other marketing medium, you have to give your videos a little push to get them acknowledged.
There are many ways to do this. For instance, you can include clips of your videos on other social media channels or send a detailed announcement via email.
Turn Viewers into Subscribers
The strategies we’ve discussed above are sure-fire ways to get more views on your videos. But you can’t actually get your desired results unless you successfully convert your viewers into active subscribers. One of the simplest yet effective ways to get more subscribers is to add a ‘Subscribe Now’ button to the end of your video.
Look at Your Attention Score and Revise Your Strategy if Required
So, you’ve created an amazing YouTube video. Now is the time you must monitor its performance by analyzing your attention score. Simply put, an attention score is something that shows you the level of attention you receive on each video. It also shows the time duration viewers spend watching your videos. You can find this information in the form of graphical illustration in your dashboard section.
You’re doing awesome if your score is red. But, if it is showing a fall in a certain area, you must rethink and revise your current strategy. There are basically two types of YouTube videos – informative and entertaining. Informative videos revolve around ‘How to’s’ and ‘DIY’ kinds of tutorials. Noticeably, the attention score of such type of information-based videos is always low in the beginning. But, those who stay past the first initial minutes will generally watch the video till the end.
Entertainment videos, on the other hand, should grab the viewers’ attention in the first 5-seconds timeframe. Unlike informative videos, entertainment video’s attention score is high in the beginning but it eventually drops down towards the end.
Both educational, as well as entertainment videos, need different types of strategies. So, make sure you keep on tracking your attention score to see how well your strategies are performing for the type of video you’ve posted for your viewers.
Collaborate with Other YouTubers
One of the quickest ways to improve the exposure of your video/website/blog is to team up with other YouTubers. If you’re really looking to speed up the viewership of your videos, it is highly recommended to connect with other YouTubers dealing in your niche.
The best thing is it is pretty easy to reach out to others who’re pros in their field. Simply, search for the person’s contact information listed on the About Page and click on the ‘Send Message’ button. A brief and friendly introduction can go a long way. Introduce yourself, appreciate their work and candidly suggest how collaboration can benefit both of you. There’s no need to carry forward a one-to-one meeting or a video call either. Pretty simple, isn’t it? This way you can easily benefit from someone else’s subscriber’s list and grow your subscriber base.
Because of its dependency on videos, YouTube may seem like a scary option. But, with its colossal user base and potential to drive sales, it would definitely be the biggest mistake to neglect this opportunity.
Just make sure you remain consistent and follow the above-listed tips to create amazing videos for your viewers. Feel free to be more creative and experimental with your approaches so that you can get the most out of this platform.
What other strategies do you follow to boost video engagement and increase your subscriber base? Please drop your feedback in the comments section below as we would love to hear back.