Twitter Marketing Strategies
In the last few years, Twitter has become one of the most widely used platforms for getting up to date content related to any field.
According to a recent Search Engine Journal post, Twitter is the 5th most actively used social media platform every month.
Because of this, knowing how to use Twitter to drive followers off Twitter and onto your website is a very influential skill.
When it comes to building your online presence and growing traffic, sharing content on Twitter is one of the most effective ways to see immediate results.
Unlike a pay-per-click ad campaign, sharing your post on social media is free.
And, unlike search engine optimization which can take months upon months to see the fruits of your labor, a Twitter post can have an engaged reader on your website within seconds.
Now that you know a little bit about why Twitter can be an essential marketing tool, it’s time to talk about how to best use it.
How Can I Use Twitter to Drive Followers to My Website?
First and foremost, it is helpful to have existing followers. If you don’t, just remember that everyone had to start from 0 at one point.
The most straightforward way to begin developing an audience and growing your Twitter presence is by being interactive with other users and having a consistent posting schedule.
It may take a bit of time to have your own active and thriving fan community.
However, the great thing about Twitter is, everyone who uses it can see your content.
That is why it is crucial to use relevant hashtags.
Using trending and appropriate hashtags will allow your post to be positioned in front of millions of interested readers.
An easy way to find good hashtags is by using the search feature to look up successful tweets related to your upcoming tweet, or by looking at what hashtags are currently popular.
Create Content That Converts
Once you have your content schedule set up, and your hashtags in place — it is time to create your Twitter post.
The most important thing to keep in mind when doing this is to focus on creating something that stands out.
Think about the average Twitter user for a second.
They are scrolling through an endless timeline of pictures, videos, and text related to anything from fishing, to the latest industry standards on pressure tanks.
That doesn’t even take into account the thousands of cat photos.
In essence, you have to give them a reason to click on your Twitter post.
You could do this through a catchy title or a short video.
You could even achieve this through just text.
But the backbone of driving readers to your website through Twitter will always be creativity and a reason.
Twitter offers you the potential to put any piece of content in front of over 300 million users.
The only question you have to answer is, how do I make those 300 million users want to read my content?