Increase Your Twitter Engagement
“What is a good Twitter engagement rate?”
We can hear the question — that’s why we put it in the title.
Engagement on Twitter seems to be harder to achieve than Instagram or Facebook.
That’s not something to worry about, since every social media platform comes with its set of strengths and weaknesses, and social media engagement rate may vary.
In this article, we’ll look at the engagement rate on social media in general and on Twitter, and how to increase it to get the most out of the platform.
What Is a Social Media Engagement Rate?
By social media engagement we mean comments, likes, retweets, post shares, clicks and any action that users perform on your content.
Therefore, a social media engagement rate is a percentage that tells you how much engagement a piece of content received.
It’s calculated as the total engagements on a post, divided by the number of impressions that post received.
total engagements on a post / number of impressions = engagement rate %
We’ll use this formula later to calculate the engagement rate on an example twitter post, and show you where you can find your engagement rate in Twitter Analytics.
What Is a Good Twitter Engagement Rate?
Before we dive into the engagement rate talk, let’s review the engagement types you can get on Twitter:
- Clicks on the tweet
- Clicks on links in the tweet
- Clicks on media in the tweet
- Video Views
- Expansion of tweet content
- User profile clicks
So by “engagement” we may mean any of those, and as we mentioned earlier, engagement rates tend to be lower for Twitter compared to other social media.
The reason why it’s so much harder to reach a greater engagement rate on Twitter lies in the fact that the Twitter feeds changes every second, with so many brands and individual accounts posting often, so most of the content gets lost in the noise.
Also, it’s harder to get a good engagement rate if you’re in B2B, as Twitter is generally more B2C and C2C oriented.
So, according to a data analysis by Scrunch.com, anything between 0.02% and 0.09% is considered a good engagement rate for Twitter.
If you got 0.33% and above, your engagement rate would be considered very high.
To show you an example of calculation using the formula from the previous section, let’s take this tweet as an example:
total engagements on a post / number of impressions = engagement rate %
7 / 110 = 0.06363636363636363636363636363636 = 6.4%
We got the number of impressions and the total engagements from the View Tweet activity link under the tweet:
As an alternative we could have gotten it from Twitter Analytics, which actually also makes our job easier, giving us the engagement rate per tweet.
See example below:
As you can see in the screenshot, Twitter Analytics displays 3 columns per each tweet: Impressions, Engagements, and Engagement rate.
The last column is what matters to us.
Also, on the right sidebar, Twitter Analytics shows you the total engagement rate for the last 28 days of activity:
Naturally, the number of impressions your tweet receives is of utmost importance for the engagement rate to give you good data to work with.
70 impressions and 1 engagement are different from 700 impressions and 1 engagement.
The smaller the number of impressions, the better metrics you get.
How to Increase Your Twitter Engagement Rate
Now that we have covered the basics, let’s look at a few ways to actually increase your Twitter engagement rate.
Have media in your tweets (photos, videos, links, emojis) — they notoriously increase engagement and users find them 34% more appealing than text tweets (source: Postcron).
Tip: Make sure you have at least one tweet with embedded media among your daily tweets.
One way to increase engagement is to participate in hashtag based communities — like the very active #WritingCommunity.
Communities will give your post more visibility and users who frequent the hashtag more often are more likely to see your tweet.
Usually it’s easier to find tweets in hashtag communities because, albeit active, they’re still less noisy than your regular Twitter feed, especially if a user follows many accounts.
The good news is that Twitter’s algorithm will reward this activity by promoting your tweets more often to your audience. But it takes some work.
Tip: Make sure you include an active community hashtag at least once a day for maximum visibility, and to retweet your own tweets to the community by adding the hashtag to the comment of the RT.
Pods, like Instagram pods, work on Twitter, too.
Some of these pods have weekly threads where you can promote any link, or where you can share your Twitter handle for others to follow, which is a good opportunity to promote your profile.
Tip: Experiment with pods at least once a month and observe the effects of your activity. Remember that pod activity — and buying (real) followers — cannot replace genuine effort to get organic engagement.
Respond to comments
Whenever you get a comment on a Twitter, respond swiftly.
That will show users that you are active and engage with you more often, and even the algorithm will reward you.
Tip: Setup push notifications so you know whenever you get new engagement on Twitter.
Ask questions in your tweets.
Do anything that elicits a response from your followers and any other user stumbling upon your tweet (remember to use relevant and trending hashtags! See Communities above.)
Tip: Get into the habit of asking questions at the end (or at the beginning) of your tweets.
Tweets as a Comment System
If you closed comments on your blog, you can add a link to the post’s tweet in the blog post itself, encouraging readers to use the tweet to post comments on the blog post.
If you have comments open on your blog, you can still use this method as an alternate comment system for those who prefer social media comments to regular blog comments.
Tip: No matter what you decide to do with comments on your blog, we still recommend adding Twitter as a commenting option for readers.
Respond to Influencers
Respond to tweets posted by influencers in your industry.
They (or their followers) might respond to, like or RT your reply.
Tip: Be an active engager in your industry.
Share Others’ Content
Retweet — especially with a comment — others’ content to get higher chances to have your RT seen and engaged with.
Tip: Make sure to RT others’ content at least once a day to maximize your chances of engagement.
Twitter rewards activity, so make sure to tweet at least 5 times a week (once every week day), if not more often!
Rivka Hodgkinson from Angorapulse suggests to tweet 5-7 times/day and to avoid skipping days.
Remember to tweet at 5PM EST if you want to catch most of U.S. based Twitter users.
Tip: We recommend to follow Hodgkinson’s advice! And to do it around 5PM EST.
What Is a Good Twitter Engagement Rate? A Takeaway
While a good Twitter engagement rate (an average of 0.05%) is definitely a goal, try to maintain a holistic view of your Twitter activity.
Building community is far more important than growing your metrics.
The best way to handle your tweeting is to keep your account active daily, with replies, retweets, and definitely new tweets.
With these efforts, your number of impressions will grow naturally, and with some effort in building brand and community, even your engagement rate.
What do you do to improve your Twitter engagement rate?
Let us know your secret to achieving success on Twitter in the comments below.