Increasing Instagram Engagement
Instagram is a very important social media platform for the advertising of your business, brand, or company. This social media platform has flourished in the past few years. It has earned growth that exceeds many other platforms. One of the best things about Instagram is that it offers so many options for you to reach your audience, and boost your brand.
You can use videos, stories, and even IGTV to share your thoughts and show off your products. You can also make use of comment mentions as a way to connect to a wider audience. Comment mentions may not be the most obvious way to use Instagram to get exposure but it’s certainly an effective method. You won’t regret adding them to your marketing arsenal.
If you’re not sure what comment mentions are all about or how to use them to get more exposure on Instagram, just keep reading. This article will help you understand everything you need to know about earning more exposure on Instagram through comment mentions. Let’s dig a bit deeper.
What are Comment Mentions?
Have you ever left a comment on an Instagram post, then tagged someone with an @friendname? That’s a comment mention. The same applies when your name is similarly tagged in a comment. We’ll go into more detail below on how these are used, and what you can do to use them effectively. First, here are some basic uses of comment mentions.
- Use a comment mention in one of your own posts to tag an influencer.
- Thank a VIP customer by mentioning them in a comment.
- Find mentions of your brand online, and engage with the Instagrammer who gave you that ‘plug’.
- Encourage loyal customers and brand ambassadors to use your @brandname in comments to draw more attention to your company.
The following nine tips will help you get more use out of your comment mentions and others. If you are still struggling to get more Instagram comment mentions then we can help.
User-generated content is a super-important feature of your Instagram marketing strategy. This is due to the fact that potential customers have more trust in the content created by an actual customer, rather than your advertising materials.
UGC is any content regarding a brand that hasn’t been produced by the brand or its marketing team. It’s the images, videos, and stories other customers create. Instagram mentions are a great way to gather and use UGC. Once you find it, you can use it to get more exposure. Here’s what you need to do:
- Find videos you’re tagged in
- Locate images your customers make and tag your brand
- Follow stories where your brand is mentioned
- Read comments about your brand
- Gather testimonials and reviews
When someone mentions you on Instagram, you better rush over there to see what they’re saying. Then, repost those images, videos, or stories you’re proud of and show everyone how satisfied your customers are. Of course, you should take time to engage with the people who are kind enough to mention your brand in positive ways.
Also, repost the content to share it with your current customer base and inspire them to follow the example and create UGC related to your brand. It’s quite compelling how this can work to get others to share. Sharing and tagging UGC content is a great way to maximize the comment mentions you receive and earn more.
Show You Care
The best Instagram mentions come from fans or customers who are impressed with your products. Unfortunately, it’s only natural that there are going to be some negative comments and unsatisfied customers as well. As unpleasant as they are, you must respond to negative mentions as well as positive ones. How you handle these can really impact your reputation with your audience. Responding to negative feedback will help you:
- Fix your mistakes
- Show customers and potential customers you care about each of them
- Apologize and offer something as an apology
- Take their opinion into consideration and improve your business based on it
This way, you’ll be using comment mentions to get more exposure and show people you respond to customer complaints and criticisms gracefully, and that you work hard to solve these problems. Take this example: A customer has placed an order for a pizza from your restaurant. It arrives late and cold.
They share a picture on Instagram with an angry complaint and mention your brand. You respond with a polite, apologetic comment. You offer to send over a free pizza to make up for the error. Most importantly, thank them for their feedback. You’ll be turning a negative comment mention into a positive thing, by using it to make your approach better and provide a more quality service. Ideally, the now satisfied customer will also mention your brand name in a positive light. This will show your maturity and professionalism.
Comment mentions can be combined with influencer marketing to create a winning combination. Influencers have a strong following, and that’s why you reach out to them in the first place. Naturally, you need to find an influencer who shares the same target audience as you, and who your potential clients might be following on Instagram. Once you find an influencer that suits your target audience, build a relationship with them first. Then, reach out to them for some help. Offer to share their content, and do other things to boost their brand. In return, you can request that they:
- Mention you in comments on their posts
- Comment on your posts
- Mention you in someone else’s post
Here’s an example: You own an eCommerce store that sells bathing suits. You connect with a young fashion blogger who really understands your target audience. You build a relationship with them that includes a reciprocal agreement where they mention your brand when they comment on a friend’s swimsuit pictures. Such a seemingly irrelevant comment will give you the exposure you’re striving for and get hundreds of people to your Instagram account. It’s the power of comment mentions at its best.
Communicating openly with your followers is important. It helps you communicate your message better and reach your marketing goals easier. CTAs are a great way to get your followers and potential clients to perform the desired action. You can combine CTAs with comment mentions to launch a marketing project. Here’s an example: You notice that your follower growth is not where it should be. It’s come to a standstill. You want to earn more followers. You decide to simply ask. You write a post with a powerful CTA that encourages followers to mention your brand in a comment. In return, you agree to provide a discount, reward, or to mention their name as well. By combining CTAs and comment mentions, you’ll get people to expose your brand more online and give you the publicity you need. This will further help you increase your followers base and bring brand awareness to a whole new level. Therefore, make sure you create posts with clear CTAs that will invite people to mention you in their posts, videos, or stories.
Building a solid followers base is the goal of any marketer, brand, or business, using Instagram to advertise their business. Comment mentions can work wonders to increase your followers base, and giveaways are another great way to use them. A giveaway is a mini-competition that you organize for your followers. However, it helps you get exposure using comment mentions. Here’s how:
- Decide on the prize and announce the giveaway
- Set clear rules
- Make sure one of the rules includes following your page and mentioning friends in the comment section or mentioning you in the caption of the photo on their personal profiles
Both types of comment mentions are great for getting you the exposure you’re aiming at. Those who want to participate in the giveaway will have to use comment mentions to be a part of the game. This will keep spreading to everyone who wants to win the prize. Your current followers will be advertising your business using comment mentions, giving you more exposure and helping you build your followers base. It’s simple yet highly effective.
Calling Out a Friend
Another great way to use Instagram comment mentions to get exposure is to create posts that people are going to want to comment on. To put it simply, you’ll inspire people to share your brand with their friends. Naturally, your goal needs to be to have them mention a friend and show them what your post is about. For example, you can create a post such as:
- Showing a funny everyday situation and writing “we all have that one friend”
- Writing “tag a friend who would do exactly the same thing!”
These types of posts that people can easily identify with will be popular with your followers and inspire them to tag their friends. Once they mention their friends in the comment, they’ll attract more people to your account, giving you the advertisement you need This will give you more exposure and help you spread your influence further. To achieve this and inspire people to mention their friends, make sure your posts are entertaining and relatable.
Instagram stories are another great feature you can use to encourage comment mentions and get exposure. Inviting your friends to tag you in their stories can get you the exposure you need and inspire others to do the same. The best way to have people do this is to repost their stories and thank them for the mentions:
- Repost the best stories to your profile
- Invite others to do the same
- Promise to feature the best stories content on your profile
Since stories disappear 24 hours after being posted, you can create a story highlight on your profile. This way, you’ll save all the best story mentions in one place and allow new visitors to check them out and see what others have to say about you.
Engage with Potential Customers
Comment mentions work in both directions. Just like you want your customers to mention you on Instagram, so can you mention them to establish a communication. If you’re using Instagram marketing properly, you’ve probably got several tools gathering data about Instagram users you should be targeting. Once you know who could potentially be interested in your brand or business, you can use comment mentions to let them know about yourself. Here’s an example: You sell clothing and equipment to dancers. A member of your target audience posts a dance rehearsal video. You leave a positive comment like “great leg extensions @sarah33!” This user will receive a notification that you’ve left a comment mentioning them. They’ll certainly visit your profile to see who you are and what you do. Also, her friends will also see your comment and potentially visit your profile as well. This might get you some new followers or even customers. Therefore, don’t hesitate to use comment mentions this way.
When you’re thinking about ways to impress your target audience and stay relevant, you have to find a way to be seen within your niche. Instagram comment mentions can be a great tool for achieving this effect. Here’s what it all comes down to:
- You have a target audience that you’ve defined based on their sex, age, location, interests, etc.
- Other brands, influencers, and businesses might have the same target audience
- You can use comment mentions to stay connected to those exact IG accounts that target the same audience as you
To put it simply, you can leave a comment mention on a photo by an influencer that your target audience follows. Let’s say you’re in the fashion business and own a female clothes e-commerce. You can find a young fashion blogger that nurtures a similar style to what you’re selling and leave a comment on their Instagram post:
- Love the outfit @melissa_miles!
- Spot on accessories, as always @tina.mystyle!
Once you leave that comment, her followers might discover your brand and visit your page to get to know you better. Who knows, maybe they’ll even visit your website and become your customer.
While comment mentions are seemingly casual words you just type out without preparation, you still need to make sure they’re professional. That means that everything you write and post needs to be:
- Free from Errors
- Proofread thoroughly
Instagram is a true advertising powerhouse, but you shouldn’t only rely on the obvious features. Take a step further and make use of all the options this social media platform has to offer. Comment mentions are such a simple yet effective method for raising brand awareness and getting more exposure on Instagram. Use the ideas we gave you and start using comment mentions as a regular part of your digital marketing strategy. You’ll see how impressive the results can be.