Everybody likes to win prizes. If you want to score points and increase your Instagram following, you need to learn more about giveaways and how to include them on Instagram.
Setting up a business Instagram account is one of the most beneficial ways to enhance your presence online. By regularly posting to the account and offering special promotions and Instagram giveaways, you will eventually increase your following, sales, and influence online.
So, what are the best ways to promote giveaways on Instagram?
Before you feature giveaways, you need to define them. Giveaways on Instagram represent limited-time promotional events where you promise to give away a cash award, product, or service according to specific guidelines. Entrants must follow these guidelines to increase their chances of winning.
Running a giveaway will increase engagement by encouraging the sharing of your post and increasing interest in your product or service.
How to Launch an Instagram Giveaway
To launch your giveaway, you’ll need to do the following:
1. Select the Prize You Plan to Give Away
When choosing a prize, you want to make sure it entices people to enter the giveaway but will not lead to a loss in profits. Therefore, this first step is a balancing act. In turn, you need to carefully consider what prize you will select.
2. Decide on the Rules for Entering
Think about what rules entrants should follow for entering our giveaway contest. For example, you might ask them to follow your company on Instagram and tag one or two people when they share their giveaway post. For each additional person tagged, you might consider giving a contestant an additional entry.
3. Use a Picture for the Giveaway that Captures Your Audience’s Notice
Use a vibrant image for the post to capture the interest of entrants and followers.
When choosing an image, think about the reason for your giveaway. Do you want to increase sales, add followers, or gain exposure? While you might ask entrants to tag other people to gain followers, you might direct your audience to your website to increase sales. Make sure you set up guidelines that make it easy for entrants to take part in the contest.
4. Decide on an Ending Date for your Instagram Giveaway
You will need to decide on when to end your Instagram giveaway. What amount of time seems reasonable? Usually, a timeframe of 7 to 14 days will suffice. For example, you might start the contest on Monday morning and run it until Sunday night.
So, what do you think?
Do you have the ideal product or service to give away on Instagram? If so, use the website to identify your brand and increase your sales and/or following. Run Instagram giveaways every 2 or 3 months to ensure you build sales and attract customers.