YouTube Keywords 101
When you write content for your blog or website, you also have to ensure that it’s easy for people to find and read it. So, you do your keyword research and also optimize the content for that purpose.
It works the same way for YouTube. When you create your video content, it’s important to you that people actually find that content and watch it.
This will add to your sales funnel as it also allows people to discover your brand.
Because YouTube has its own search engine dictating a large amount of traffic on the web and google’s SERPs also show YouTube videos, you must do some keyword research for your YouTube videos as you will for your blog posts and website content.
However, you have to know that keyword research isn’t a one-size-fits-all thing, so your keyword research has to be specific to YouTube as much as it is for general SEO.
Why YouTube Video Titles Need Keyword Research?
It is easy just to say that keyword research is the same all round. But apart from the PPC research, you will also need to conduct other specific research for your content marketing campaigns.
Again, it works the same way on YouTube.
YouTube has a different search engine, and when users go up to watch videos, they also search for different content. There are plenty of “how-to” videos on YouTube, mainly because people need video tutorials.
People are more likely to watch a tutorial video on changing a tire than read a text content about it.
A major factor is different search intent. When people search for tools for this or that, they’re looking to buy those tools. But when they search for the same on YouTube, they want to learn to use the tools.
Many people use YouTube to learn something they did not know, for entertainment purposes, and to inform their future buying decisions. So, keywords that perform well will focus on lines of thought.
This means that you have to create your content and optimize it while bearing in mind the users’ intent.
How do you carry out your research to get the right YouTube keywords that will help improve your content visibility? Here are some tips to help you accomplish this.
Brainstorm for ideas
Before you go head-on into the research, you have to know the kind of topics you want to cover and the types of videos you are looking to create.
Although it might appear like there are not many ideas of videos for you to create, you must get creative the same way you would have with your blog post.
Think of new ideas that will allow you to share your level of knowledge and expertise with the world. For instance, if you are a stylist, it is easy for you to create the how-to content. For example, how to combine brown shoes on navy pants.
But instead of this, you could as well start creating commentary videos about the outfits of celebrities at every event.
You can also review videos of favorite products, or you create highly educational videos that are based on identifying high-quality products or goods.
In trying to decide on the topic to cover or what to create, make sure that you have your YouTube audience in mind. You have to consider the audience’s behavior.
What people want is some valuable content that is relevant to them and entertaining as well. Make a list of these topics and the keywords that you might potentially target.
Use YouTube autocomplete
When you are ready to narrow your keywords down, a quick and free way to do this is with the YouTube autocomplete suggestion. Very much like dissertation help and article write-ups, it’s simple.
Type the topic that you are willing to cover on YouTube, and you will see different suggestions to complete it as you are typing. You’ve seen this before.
You just mightn’t have paid much attention because you don’t know how important it is. These search suggestions were not put there randomly.
The reason that they are showing up is that they have a high search frequency already such that the search engine is now able to suggest them automatically to people typing similar things.
So, with this, you know what people want or search for regularly.
You can then go ahead and create a list of terminologies suitable for your video campaigns on YouTube.
Then do your keyword research on these terms before you go ahead to make the content. Just be sure that you can get enough high search volumes from them.
Check with your competition
When it comes to keyword research, checking out your competition might just be the goldmine you have been looking for. This is even more important and effective for you if a competitor is already successful on YouTube.
It could as well be someone or other people creating content that is similar to the ones you want to create. Just peep at the kind of keywords that they are using and take a cue from them.
The keywords are definitely in the video description and title, so it’s not that hard to find out. Tags are also a very big deal when it comes to YouTube keyword optimization.
However, you can’t spot them very easily. But to find them with ease and quickly, then you should get chrome extensions. This will show you the list of tags that are used in a video.
Pay attention to these tags, see their usage in the description and title. Then write out the ones you’ll be targeting and use them accordingly.
Use keyword research tools specific to YouTube
This is another crucial step in your YouTube keyword research. Using keyword research tools specific to YouTube helps identify key phrases that have very high potential search volume and visibility.
There are also tools like this that actually show you the data based on the performance of the keywords on YouTube instead of Google search results, which is quite essential.
You can make changes depending on the location of your target audience. For instance, if you’re looking to target your audience from Australia, you have to make sure that the keywords you choose are used regularly in Australia.
Cross-check all of the keywords you have written on your list and evaluate them one after the other. This way, you will also get additional keyword suggestions while also seeing each keyword’s potential volume.
Then you will be able to find and choose the keyword that is best for the individual video that you are creating.
Keyword research is essential for your YouTube video titles as YouTube videos frequently appear on Google SERPs, and users often use the search engine for YouTube.
Carrying out keyword research specific to each platform ensures that you’re able to optimize your content for the specific search engine. The content is also able to fulfill the wants of your target audience.
So, you’ll be putting your brand before new and old users and also build better relationships with this platform.