Pinterest Shopping Tips
Although Pinterest started as a platform to find DIY ideas and new recipes, it has now grown into a big shopping search engine.
Most pinners from the US use this platform to search and research their purchasing decisions.
Pinterest, as a social media platform, currently has more than 320 million active users monthly.
This allows businesses to sell as most of these users are on this platform to shop.
If you don’t have a Pinterest business account for your brand, you should set it up now, but if you already have an account, you should try to maximize it by learning to sell on this platform.
So, if you are looking to set up Pinterest shopping to sell on this platform, here are some tips to help you achieve this.
Create great visuals
Pinterest, like Instagram, is a visual platform. You have to note this first.
Before we start talking about different types of pins to boost your sales, you have to ensure that you create visually appealing pins that’ll make pinners want to click.
Some of the things that you will need for this are:
- Well designed graphics
- High-quality photography
- Optimally sized visuals
- Brand graphics
- Bold fonts and colors
This should, at least, be the starting point.
If you want to stand out on Pinterest, then you need to take professional and high-quality photography of your products.
You can also create a branded and beautiful graphic Pin that can entice pinners to click on it, save, and even purchase the product you’re promoting.
It is also possible that you mix both.
This means that you’re creating a text or graphic overlay along with a professional photo that provides information about the product.
Prioritize Pinterest SEO
Pinterest is also a search engine, howbeit, a visual one. So this means that there are also algorithms and rules for its search engine optimization (SEO).
Here you have to focus on industry-related keywords and be strategic when using them in your description, pin titles, and inboard titles.
You must be adequately incorporating these keywords and using them naturally, as this is one way to make sure that your Pinterest SEO works.
This way, you’ll be expanding your content reach on Pinterest and increasing the possibility of someone buying it.
Use Rich Pins
Rich pins help you to extract information and data from your website to display them along with your usual pin info (such as description, title, photo, etc.).
It helps you pull in the product description and price to enable Pinterest users to view the information without leaving Pinterest.
For mobile devices, users can click on a stop button right at the top of the product if they want to check it out.
If this info is on offer in the shop, these Pins let people know if the product is still in stock or not.
According to some essay writers, some Rich Pin types only work after you have claimed your website on Pinterest.
So, it’s important too that you claim your website.
This way, you’ll be able to take advantage of everything that this platform offers to help you gain more sales.
Use Promoted Pins
If you’re willing to get your pins at the top rather than just solely relying on Pinterest SEO, then you should use promoted Pins.
These Pins can be anything, from a product to a blog post or lead magnet.
If you’re looking to generate more sales, then you need to promote product Pins because these Promoted pins take the user to your website directly.
Users can also find out the company that’s promoting their pins, so they have an idea of the site they’re going to.
As you create the Promoted Pins, it would be possible for you to target your audience by their gender, age, and interest.
You can decide to either make a quick ad or an entire campaign for one promotion.
Create Catalogs for your Pins
One of the most interesting features of the Pinterest business account that you should use if you want to promote your products – which is essential to a business or brand – is Catalog.
All that you need is a data source for your products and all their attributes; then, you’ll be able to upload that file to Pinterest.
After the data source becomes approved, all products that you add to your website will create product Pins automatically on Pinterest, and you can use this for creating shopping ads.
However, if your data source is not accurate to enable you to create Catalogs, the Rich Pin is what you have to use.
Use Shop the Look Pins to tag your products.
One easy way to link different products in one Pin at the same time is by using Shop the Look Pins.
It doesn’t matter if it’s a home decor post or an outfit, all the products you have for sale in that photo show through a white dot that users can click for them to see more.
You can have photos where your models are donning your latest collection of outfits or a room full of your furniture or similar products for promoting more products on Pinterest.
Shop the Look Pins follow a manual process, and once you link your Pin to your website (after claiming the website), you can tag your products, as many as you want to.
Encourage and share user-generated content (UGC)
If you have an influencer or a celebrity who is using your products, you have to make the most of it. In some marketing reviews of US writing service and Superior Papers is stated that you could start an influencer marketing campaign to help you generate content consistently, which you can share with your audience on Pinterest and entice them to buy your products.
You can take it one step further by using your user-generated content to promote your photos or as your Shop the Look Pins to attract users’ attention even more. This is where social proof comes in handy for your business.
People are more likely to like a product and purchase it if they see someone that they follow is wearing their product.
Incorporate content marketing
When you create a blog post in a geared way towards making conversions, you have content that is perfect for you to share with your audience on Pinterest.
This could be content such as tutorials, product roundups, or gift guides.
This content is great content for you to promote and save on your website to generate clicks.
If the content is well articulated, then you can make conversions easily.
Why You Should Be Using Pinterest to Sell Your Products
Pinterest is predominantly a shopping platform, with 89% of Pinners from the US using this platform specifically to research products and to plan out their purchases.
However, this is only one stat to show you why you should be using Pinterest for your product sales; there’s more.
Forty-seven percent of the total number of Pinterest users globally (almost half of the platform users at about 150 million people) log onto this platform solely for shopping’s sake.
Putting your product out on Pinterest is you trying to reach about 150 million people.
You can make it easier for yourself by finding your target audience and putting your products out in their faces, and in no time, you’ll start making your product.
Of course, it would not be that easy.
There are things that you have to do and steps that you should take. Some of these steps are already discussed earlier in the article.
Pinterest is a visual search engine that is mainly used to research purchasing decisions.
You must have a business account on this platform that allows you to put your product out to your target audience.
This article contains tips that you can use to help you make sales through this platform.