Tumblr Marketing 101
Tumblr is the only platform that provides Facebook-like features in publishing posts and Pinterest-like highlights in managing images. This is why it’s an excellent platform for promoting businesses, establishing an online reputation, and becoming a famous blogger.
Regardless if you are new to Tumblr, or if you just need a refresher on how to market yourself on this site, here are the following tips and tricks to keep in mind when it comes to Tumblr marketing to increase followers.
Set Up A Professional Looking Theme
Make sure that your theme is professional-looking, sleek, and easy to navigate. If you want to attract more Tumblr users, pay attention to your theme. There are paid themes on Tumblr that are worth investing, or you can also experiment on your own and be creative. You can use GIF files for your cover photo, change the theme colors, and font, so take advantage of it.
Create The Necessary Pages
After you are done with the theme, you should consider creating the essential pages such as the ‘About Me’ page and the ‘FAQs’ page. Make use of this page to introduce yourself, your company, or your organization. Make sure to encourage users to ask questions if they want. This is the appropriate page to link your social media accounts and encourage them to reblog, repost, and share your content on multiple platforms.
Include Social Sharing Buttons.
Encourage Tumblr users to share your content not just on this site but also on other social media sites. If they tend to share your content on multiple platforms, you’ll have a wider reach of the audience. Consider connecting your Instagram to your Tumblr account, since both platforms encourage publishing great images.
Upload Great Images
Approximately 78% of Tumblr posts are composed of images. This image-based website encourages users to upload great images online, just like Pinterest and Instagram. One of the great Tumblr Marketing tactics is uploading high-quality images. Make sure that your photos are related to your niche, relevant, and something that the users would like to reblog once they see it. You might want to think twice about uploading blurry selfies and instead focus on branding yourself by publishing related images that other Tumblr users can enjoy.
Create Appealing Content
According to recent statistics, Tumblr is used by people under the age of 30. You might want to create interesting visual content that will catch their attention and ensure that they will follow your blogging site after seeing such an interesting post. You can combine your images with other content types such as audio, links, quotes, and writing pieces. Your content should be something that will excite the audience when they see it.
Tumblr Marketing may take some time, but the results are rewarding. Consistency is the key to gaining more followers and establishing a prominent online presence for your brand or business. Make sure to follow the abovementioned tips to help you make the most out of Tumblr for your business, personal blog, and other necessities.