Luckily, Twitter has a scarcity of complicated marketing steps. (and if they are, follow the Twitter marketing trend below for simplification). With proper execution, you can reach a portion of its 321 million monthly users for marketing purposes.
Optimize Your Profile
“Too many people have too much to say with nothing really to say.”
― Scarlet Jei Saoirse
Your profile should display the intended brand voice in as few words as possible. If your profile is too long, it shows incompetence; if it’s too vague, it undersells you.
Within the Twitter profile’s limit of 160 characters, it is best to include:
- Your brand’s personality (formal or informal? Straightforward or mysterious?) and some social awareness as it is a Twitter marketing trend that works well.
- Keywords to unearth your profile upon a search associated with it
- A humblebrag to earn you social proof
- A relevant emoji
- Fewer (usually 1 or 2) hashtags that have a high searchability result. This keeps your brand image from being spammy.
- A peek into what to expect from your tweets
- Links to your other accounts or means through which they can learn about you.
- A call to action. Instruct your readers on what they should do next and they are likely to.
Master The Art of Tweeting
Clarity, specificity, and value addition are elements that make Twitter users engage with your posts and continually consume them.
It is important to ask the question: is my tweet clear, specific enough, and does it add value to the reader? Your readers will expect the same type of content the next time you post.
Figures in your tweets earn you credibility. Take an example between: “Know how to trim your fence faster” or “Know, in 2 months, how to trim your fence within 10 minutes”. The former shows an unforgivable lack of expertise compared to the latter.
Hail is he who can trigger curiosity in readers. The urge to satisfy curiosity is primal; your audience is likely to submit to it. You can take, with that curiosity, your reader to the desired destination.
Including questions in your tweet is strong bait. It is natural that people will attempt to answer, and if they don’t, they’ll follow up on the answer.
Aside from that, you could make promises through your tweets. For example: If you buy a shoe from our company, we’ll donate a pair to a street child.
Remember to include calls to action in your tweets but don’t overdo. You want to keep your readers more invested with you. The more they do for you, the comfortable they get doing so.
It is important to talk to the readers, not “at” them. Talking to the audience welcomes them into the conversation which talking “at “ them fails.
For the tweet to appear before the relevant audience, two hashtags have been seen to offer the highest exposure. Photos and videos do increase exposure since they are more likely to be shared.
Your customer profile will help you understand whether you should be tweeting on weekdays or weekends. B2C companies get a higher engagement on weekends— B2B on weekdays. Tweets are mostly consumed from 8 A.M to 7 P.M; you should aim for that.
Finally, use more verbs than nouns when tweeting. Adverbs increase the likelihood of getting engagements.
Run Twitter Promotions and Ads
Twitter Promotions put your tweets in front of a specific (interested and large) audience group. It, too, gives the tweet an appearance if the related topic is searched.
You can also promote your account. Your profile will gain visibility to a significant number of people.
Twitter Ads are effective in growing an audience. The Twitter algorithm, upon obtaining clear objectives, will aim to satisfy them.
Twitter Ads and Promotions are paid services (for the duration of use). I’d argue, with a good plan, it is a worthwhile investment.
Build and Maintain Your Audience
People with a longer track record on Twitter can assist in building your audience. A tactic you can use is adding value to their tweets.
Maya: Here are two ways to improve your sales:…
You: These two others associated with Maya’s personally worked for me:…
You will have created dread (FOMO) that Maya’s followers might miss out on your amazing tips if they don’t follow you.
Promoting your tweets on other platforms opens a huge door for followers, perhaps to people who don’t have a Twitter account ( This is how I joined Twitter).
Occasionally, instead of writing new ones, you could retweet ( or repost on different platforms) the tweets that brought a lot of engagements. They’re likely to bring in more provided they’re still relevant.
If a foreign tweet tags your account, make it a priority to respond appropriately. This shows you care about your brand and its audience.
A simple warning here: come hell or high waters, do not buy followers. For one, if the Twitter Algorithm does not catch up ( which it is highly likely to) with the violation of terms, you’ll end up with unengaged followers. The unengagement from “your own” large audience makes Twitter assume that your tweets are not worth reading therefore the reach will lower.
A content calendar will calm the nerves from not tweeting as often and guarantee a consistency your followers can keep up with. Keep and use one.
Over time, Twitter might get you useful and personal networks (as you do your marketing, of course) that will advance your business.