Write Your Bio For Your Audience
You might already know how important Instagram bios are. When a user stumbles upon your Instagram page, it is the first thing they will take a look at. Meaning, that it is your opportunity to grab their attention. Having a confusing bio or not having a bio at all can turn away a potential customer. Yes, that is how important an Instagram bio is.
Considering that some businesses use Instagram as their primary selling channel, a brand should make a good first impression.
When it comes to writing an Instagram bio for a business, there are so many questions that can come up. How long should it be? What tone should I use? What should I write about? These are just some of the thoughts that can trouble you. To clarify those questions and make your bio writing easier and more effective, here are a few tips that you simply need to know and apply.
What Instagram Profile Consists Of?
Before you start crafting your perfect bio you need to know the components of Instagram profile. By understanding each part that is essential for the Instagram business profile, you’ll be able to have a better perspective of your Instagram bio and its importance.
- Username –It appears at the top of the profile. Usually, it is the brand name. Using the brand name makes the profile more recognizable, easier to connect to the website, and easier to find.
- Bio – The summary of the company’s work, goals, activities, etc. It is the place to present and explain the brand. Instagram has limited this field to a maximum of 150 characters.
- Profile picture – Businesses usually use a company logo or product photo. In that way, the users know what to expect. The photo should be clear and simple in order to be noticeable and effective.
- Content – The published posts need to be consistent, high-quality, and related to the business’s goal and purpose. Businesses either just publish product images or they mix it up by adding including information or images.
Now, let’s get straight to actionable tips that will help you write the perfect bio.
Link Your Website
Having a website is essential for any serious business. Show the users that you are a professional company by adding a link to your website.
Motivate the users who come across your Instagram to visit your website and learn more about your company. Considering that the link is placed in the bio, it will be easy for them the find it.
Include an email address
Add your email address in the bio and an email button will appear on your profile. It will be placed below the other information.
With just one click, users will be able to email your company. This is an important element of Instagram bio because it encourages customer engagement and gives them easy access to your email address.
Add a Phone Number
If you want to provide the users with an alternative option for contacting your business, add a phone number as well.
Allow the users to give you a quick call and inquire about a product or service that they saw on your page. When you place a CTA in the bio for promptly calling the company, the users won’t have any trouble finding it.
Besides, you will improve the customer experience by presenting them with an opportunity to contact you if there is anything they need.
Explain What Your Business Does
You need to clarify to users who come across your profile who you are. This means that you should use the bio to explain what you do, what are your goals, and what makes you different.
It is quite obvious that you can’t do all of that in a few words. As tricky as it seems to write a short yet effective description of your business, you can do it easily as long as you think it through. Just think about a few keywords that represent your business and you’ll have a strong start.
Take Serena and Lily as an example. They are a design and furnishing company that described their brand in the following way:
A mix of original and curated designs for the home, inspired by a fresh California point of view.
It is simple and short but it says it all.
Use a Writing Style That Suits Your Company
Check out a few bios from different companies and what you will notice is that the style and the tone of the writing differ immensely. You will see some funny bios, some serious ones, some informative ones, or creative ones.
But how to choose the style that suits you?
Use the same style and tone you usually use. Even though social media is a more casual place for connecting with the users, there needs to be some consistency. If you are strictly professional on your website and goofy on your social media, the users will be confused.
The writing style you usually use on your social media and other digital platforms is one of the aspects that make your business a brand.
Give the Users Directions
In case your business has a permanent location, think about including a full address in your bio.
Some customers don’t like to call, email, or browse through websites, but they like to visit the shop. When you provide users with your business’s address in the bio, you can use their instant curiosity to encourage them to come and check out your products.
Promote Your Current Sale/Discounts
You have probably already seen a post from a company that tells the users to check out the bio for the link if they are interested in a certain product. This makes it easy for users to have quick access to the desired item.
For example, if you are having an online sale, you can publish the items on the profile and write in the description that the link is in the bio. Then, include a link in the bio that will lead them to a sale page on your website.
You should always aim to enable users to get information about what they want quickly and easily.
Introduce New Products
Besides linking your sale or discount page, you can also use the bio to add a link to a new product or new products page. Of course, these links are interchangeable and should be added/removed when appropriate.
The reason why adding a link to your new products can be beneficial is because some users will click on it without much thinking and they’ll have a chance to take a look at your best and newest choice of products.
Also, instead of adding images of all your new products on the Instagram profile, you can just publish one post and invite users to check out the new stuff by clicking the link in the bio.
Mention Other Social Media Accounts
Increase your social media presence by allowing your Instagram followers to check out your other social media profiles.
If you are actively working on your Facebook, Twitter, Pinterest, or Snapchat account and you are proud of it, share the link in the Instagram bio.
The popularity of Instagram among users and brands is constantly growing. This means that there is a higher chance that the user will find you on Instagram than on some other social media platform.
Use the bio to let the users know that your other social media profiles can be useful to them as well.
Add a Download Link
When you feel generous and you want to cheer up your users with a free online book, tutorial, podcast, or something similar, use the bio to spread the news.
Make the download link easy to find by adding it in the bio. What can help you get the attention of the users is to specify what the link is for, for example:
FREE download link to an e-book.
A trick you can use is to put the word “free” in caps. You know how much people love free stuff so they’ll be tempted to check out what they can get.
Even some random users who stumbled upon your account by accident can be intrigued to browse through your websites after they check out the free e-book/podcast/tutorial.
The effectiveness and benefits of hashtags are many and here are a few we must mention:
- helps with content discovery
- helps to organize content
- makes specific searches more effective
- optimizes content
- matches users to their interests
You can use bio to add a hashtag that you want to popularize among your users. Adding hashtags in the bio also raises the chances of users remembering and using those hashtags.
The users who bought your products will be motivated to use the hashtag you emphasized in your bio.
Besides, it will give the users a chance to find content related to your brand that is published by other users.
Enhance the Bio with Emoji
Do you want to show off your business’s personality in a more casual way? Then, try to experiment with emojis or fancy Instagram fonts.
People are visual beings who are attracted to images more than they are to text. Since you can’t add an image in the bio, you can add an emoji to attract their attention.
Make the emojis appropriate and fun. For example, if you are running a global company, you can use earth emoji.
However, emojis are not suitable for every business. Whether you will use emojis or not depends on your target audience and the way you want to present your company.
Double-check the Included Information
If you give a wrong phone number, a broken link, or a wrong email address you will discourage potential customers and lose their trust. Not many people will have the motivation and will to research in order to find your correct info.
Before you make the information in your bio public, make sure that it is clear and accurate. It will only take a minute but it will eliminate any possibility of miscommunication.
Change It Up
Unlike your brand’s name or a slogan that should be permanent and consistent in order to build a brand, your bio should be adapted to your current needs.
The bio you write at the beginning shouldn’t be set in stone. Depending on how your brand develops, or what are your current trends, use your bio to share the most important information.
The purpose of the bio is to present your brand to the users but also to emphasize the most useful information at that time.
Concluding Thoughts and a Useful Checklist
When creating a good bio, having just 150 characters to play with may seem like a challenge. However, it is also a blessing since it narrows down your choice and makes it easier to manage. Writing the perfect Instagram bio can help with customer experience, customer engagement, and raising awareness about your company.
Before you head to your Instagram profile and eagerly start perfecting your bio, here is a little checklist of the bio elements that will guide you through the process:
- Website link
- Email Address
- Phone Number
- About us description
- Link to the sale/discount page
- Link to the new products page
- Link to other social media accounts
- Download link
- Double-check the accuracy of the information
Keep in mind that you don’t need to include all elements. What you will use in your bio description depends on your brand’s personality, the information you want to share, and your target audience.