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How To Save Time With Content Scheduling
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HootSuite has been around for a long time now. A lot of social media marketers love this tool. It’s important to know how this program makes social media management pretty easy.
There are so many social networks now. It’s very hard to keep track of all your accounts. HootSuite lets you manage them all from a single dashboard. There can’t be a more perfect solution for businesses.
It lets businesses to manage all of their content and channels from one dashboard. The dashboard acts as your social media command center. You can manage Facebook, Instagram, YouTube and Twitter accounts. Check out microsoft azure direct connect to use as a connectivity option for your business.
HootSuite – An Effective Solution
When we talk about managing social media content effectively, we focus on the cost and time spent. Generally, social media posting requires plenty of time. Businesses hire dedicated teams to handle their social media workload.
HootSuite makes it easy altogether. The scheduling feature makes it easy to control social media activity. In addition, ‘Hootlet’ plugin lets you share content from anywhere. Moreover, you can search for streams for monitoring relevant topics.
When you schedule posts through HootSuite, they show up on your dashboard. You can schedule them all for later date/s. They are publicly posted on a later date and time as specified.
How to Schedule a Post via HootSuite
From the dashboard, choose your social network and profile. In the expanded window, compose your message. You might like to attach media or add a link too. Make sure you include the relevant and trending hashtags.
Next to the ‘attach media’ menu, you have the little calendar icon, which lets you schedule your post. Choose a date and time for your post to be published publicly.
When you are done, go ahead and hit ‘Schedule‘. Check the entry once it’s submitted, and it will post automatically. That’s how easy, it is to schedule posts from HootSuite.
How to Schedule Posts in Bulk on Hootsuite
HootSuite bulk composer lets you schedule tons of posts in advance. From your dashboard, browse to Publisher > Bulk Composer. Download the example CSV file provided in the right side of the page. Follow the format and rules in filling out the file. In the first column, enter date/month/year and time by which your posts should be published.
A total of 350 messages can be scheduled, including your existing scheduled messages. The only catch with bulk scheduling via a CSV file is that you can’t include images or video. However, you can edit messages and attach media, once they are uploaded.
Curious Case of Instagram
HootSuite works differently with every social media platform. For instance, Instagram content scheduling is one of a kind. As a part of the prerequisites, you need to have an Instagram Business Profile. Otherwise, scheduling posts won’t work on Instagram.
If you are genuinely interested in building a formidable account, there’s no reason to not get a Instagram Business Profile. Firstly, it’s doesn’t cost a penny. Secondly, you get a slew of free tools as well. Above all, it lets you schedule posts, ahead of time. Switch to an Instagram Business Profile, if you don’t have one already.
HootSuite Free vs. Premium
HootSuite comes in two different versions – free and premium. With the free version of HootSuite, you can manage up to 3 social media profiles and 30 scheduled posts in total. However, you can post live as much as you want. When you are posting the same content on Facebook and Instagram, you can do that in one go. The limitations happen to be, only when you are prescheduling your posts.
More Hootsuite Limitations…
You can only schedule single image posts only. If you are doing a carousel, swipe-through or a video, an entry alone will be made. HootSuite would notify you when it’s time to upload it. It will copy the caption on the clipboard as well. But, you still have to upload the media content and post it live.
