Instagram Marketing Tips
Most small companies can benefit from Instagram.
The platform is the sixth most-viewed website on the internet. It has even become an everyday word in numerous communities around the world.
Millions of people are surfing the place for many reasons. A third of those reasons is business.
There’s a place for everybody on Instagram.
Even newbies can jump right in. Sure, you’ll need some adjusting time, but the user-friendly interface will help you a lot.
In any case, it’s a skill that’s well-worth acquiring, as we’ll see further in the article.
Instagram hasn’t got all this fame for nothing – it’s a great app that can deliver many opportunities.
From brick-and-mortar stores to local farmers, small businesses stay in touch with:
Client retention is an essential factor for businesses.
Connecting with regular clients may make them feel more appreciated.
A few backstage videos on your account can showcase the quality of your chain of production.
Also, having a following can allow you to survey your clients and upsell your products in the future.
Enlarging your horizon through social media can help you find new clients.
Instagram has more than a billion (1,050 million) active users as of October 2020.
Trends predict nothing but growth as more people are registering every day.
Stay up-to-date with reports about world affairs and innovations in the industry.
Competitors and collaborators
Staying on top of competition can give you that extra edge when strategizing.
You can keep tabs on your rivals or even establish collaborations. Anyhow, it’s a perfect form to get involved with the market and stay fresh.
Digital marketing through social media has one of the highest ROI for small businesses.
Around 81% of customers research online before purchasing.
Modern shoppers want as much information about your firm before considering buying from you. Instagram allows you to curate your brand voice and prove you’re trustworthy of business.
It also has a multitude of features and tools aimed to showcase your valor.
There’s much to learn about Instagram marketing, but here are some essential starter tips for small businesses:
1. Have a complete bio section
When registering to Instagram, you’ll have to select between a personal account or a business one.
Go for the business account as it has embedded analysis tools and other useful features.
This way, you’ll establish your brand presence through a dedicated channel.
Within the 150 characters available for the bio section, concentrate on presenting your establishment.
You should also provide a link to your website and use relevant hashtags.
Hashtags are words related to a sphere of interest.
When clicked, the hashtags act as hyperlinks and redirect the user to a list of accounts associated with the word.
Don’t forget to keep your bio updated to represent you accurately.
2. Monitor progress
A correct marketing strategy consists of assessment and improvement. Instagram has its own set of analysis tools.
By clicking the menu icon on the top-right corner of your profile, you’ll be able to access the “insights” section.
Alternatively, external evaluation apps are also available for a more comprehensive outlook.
Similar applications will help you track the best content, posts styles, hashtags, comments, and so on.
Use the statistical information to shape future strategy into a successful online campaign.
3. Create HD videos/photos
Instagram is a visual-based platform, so give priority to the photographic aspect of your campaign.
High-definition images and videos are your best bet for audience engagement.
People are attracted to art and color. Consider posting stories (short videos) alongside anything else. Videos are great to communicate with your followers and are excellent for persuasive calls-to-action.
Aim for artsy content even if your company has little to do with art. For instance, a virtual assistant or a book report writer can capitalize on conceptual art, professionally-made logos, or stories showing them at work.
4. Engage with comments
The comment section is an oasis of information and insight.
Too many businesses have the terrible habit of never checking comments, and it’s nothing but lost potential.
A few decades ago, the marketing industry would have paid in gold for such easy access to candid opinions.
Reply to an inquiry, and you’ve set the record straight right there.
Talking with your followers can improve inclusion and increase client loyalty.
It’s also a sign of professionalism and swift customer service.
Furthermore, commentaries can inspire your future projects.
Criticism is also a form of input that might improve certain faulty aspects of your product/service.
5. Collaborate with dedicated firms
Partnerships are quick ways of establishing a new following.
A shout out from a popular channel can direct a substantial part of their subscribers to you.
However, there are also companies specialized in helping accounts reach popularity through targeted subscribers.
There are many businesses out there claiming to create an organic following, but not all are trustworthy.
Conduct some market research and look for genuine reviews.
6. Get familiar with hashtags
Posts containing at least one hashtag are 12.6% more successful than those without. It helps the system algorithm classify entities in interest groups.
By assisting Instagram to classify and describe your content, the app will “repay” you with enhanced search visibility.
Surfing the app and accumulating some experience should help you understand hashtags intuitively.
Searching the internet for trendy hashtags is a good idea before integrating them into your posts.
Use them in your images and videos, too!
Just don’t invent hashtags out of thin air, as they’re most likely inactive and won’t do you any good.
7. Repost through regramming
Unlike other social media websites, Instagram doesn’t allow organic reposting.
That means that you cant reshare other people’s posts from the app. Instead, you’ll have to work around it by using different methods.
It’s a hassle, but it’s worth it. Mainly because it allows you to associate to successful posts, connect with high-flying players, and get media attention.
You’ll need some getting used to, but having regramming in your arsenal allows scoring engagement with minimal effort.
8. Use paid ads
Visibility is everything on Instagram.
Although using paid ads is the least creative idea on our list, we couldn’t ignore it because of the Return On Investment (ROI).
This direct strategy is highly competitive and efficient.
For a relatively small cost, you benefit from heavy-duty help from Instagram’s algorithm.
Small businesses can profit from affordable prices through feed commercials.
9. Host contests
Users love contests, interactive games, and prizes. Make sure you follow Instagram’s guidelines and feel free to let your creativity run wild.
Avoid being monotonous with boring lines like “follow us to win” or “subscribe to receive.” Instead, try to create competitions that you’d participate in yourself.
Set an attractive theme, make custom hashtags, tag close friends, and focus on pre-contest promotion at least a week before.
For instance, college tutors teamed up with My Assignment Help and developed history and literature game quizzes.
Winners received free academic assistance for two years.
10. Influencer marketing
As mentioned before, associating your business with famous influencers can shortcut your path to popularity.
Sure, you’ll have to pay something to the account that is promoting you. Still, fast access to a large audience is full of potential.
You don’t need to hire Hollywood celebrities to get a decent endorsement.
Affordable-priced individuals made a career out of influencing markets through reviews and test drives.
Surf the platform and make a list of viable candidates. Message them and ask if they’re interested.
Set up an agreement and get to work. Similar collaborations are usually fruitful for both parties.
Instagram is excellent for businesses looking to retain clients and establish new ones.
Newcomers should curate their bio section and establish strategy through influencer marketing or collaborations with specialized firms.
Publicized content should be high-quality and add value to spur up engagement and comments.
Experience is essential when talking about hashtags use, regramming, and virtual private server hosting.
Lastly, users should always track their progress and engage with subscribers.