Get More Sales From Social Media
Every successful digital marketing strategy requires the presence of social media.
Many businesses have already established an online presence, gaining thousands of followers each day, but unfortunately, many do not know how to leverage social media to their advantage.
While followers, likes, and shares look great for your reputation, you need to turn these platforms into channels that can generate leads and conversions.
Even with millions of followers and fans, if they aren’t converting, then your social media marketing strategy is pointless.
You should focus on turning those likes and comments into sales and customers.
We’re here with ten tips that will help turn your social media followers into customers.
One common mistake that brands make is staying active on only one social media channel.
This kind of mentality is what hinders you from converting followers into customers.
While Facebook is undeniably at the top of social media, you’re missing out on major opportunities if you use only one or two platforms.
People use a variety of social media platforms, each for specific purposes.
For example, someone might be following your Facebook page, but they may be using Facebook only to message their friends, and instead rely on Instagram to make a purchase.
In this case, if you aren’t on Instagram, you’ve just missed a chance to make a sale.
On average, people spend 2 hours and 22 minutes on social media each day — so take advantage of this fact.
Diversifying your online presence increases the chances of converting more followers into consumers.
Consider using multiple social media channels such as:
- Facebook – 2.23 Billion MAUs
- YouTube – 1.9 Billion MAUs
- Instagram – 1 Billion MAUs
- Pinterest – 400 Million MAUs
- Twitter – 330 Million MAUs
- LinkedIn – 300 Million MAUs
Know Your Target Audience
Understanding your target audience is crucial in running a successful digital marketing campaign. You can visit Salesforce.com and learn more about your target audience.
Since social media platforms attract different types of customers, it’s important to determine where your ideal customer spends most of their time.
We recommend creating a detailed buyer persona, which is a research-based profile of your target customer.
In developing this persona, you need to ask yourself questions like:
- How old are they?
- What is their gender?
- Where do they live?
- What are their interests?
- What is their ethnicity?
- How much money do they make?
Building a persona can help you understand your audience better. This lets you understand which platform to use, what content to create, and how to engage with them.
Post Quality Content
Only post content that will attract customers.
The golden rule in digital marketing is to use visual elements, whether they’re photos, videos, or graphics. Users love visuals, in fact, tweets with pictures get 150% more retweets and Facebook posts with images get 2.3x more engagement.
Also, users are more likely to remember something they read online if the post is paired with a relevant image.
When writing social media updates, you should keep it short and sweet.
Generally, a good social media post has less than 80 characters.
You should also integrate SEO into your posts by leveraging effective keywords.
It’s the same practice as using keywords on websites and involves identifying which words or phrases your customer is likely to use when searching for your product.
Use Call-to-Action (CTA)
A good CTA lets your followers know what you want them to do.
Whether you want them to download a free eBook, subscribe to your mailing list, or follow your page, a clear call-to-action motivates your audience to take the next step.
Your CTA doesn’t just need to tell them what to do, but it should also give them a reason to do it. We suggest using strong, instructive words such as “buy”, “donate”, and “subscribe.”
And since users are more likely to respond when they’re given a limited time, you should consider creating a sense of urgency. Saying “Buy Now” is more effective than plainly saying “Buy.”
Social media platforms make it easy to run and manage giveaways.
It also increases brand exposure, as giveaways encourage user-generated content.
For example, if you require your followers to share a picture of your product on their profiles, their followers will see it, which will lead to more visits (and followers) to your page.
Your giveaway doesn’t have to be excessive but it also has to be worth your followers’ time and effort.
No one is going to join a contest to win $5, but a lot of people will be interested if you’re giving away a $200 gift card.
Link to Relevant Posts
Share content that your audience will like! Social media marketing doesn’t have to be so serious. If all you talk about are your products and your business, your followers will find you dull and might even unfollow you.
Sometimes, all you need to do to keep your followers engaged is by entertaining them with funny videos, interesting articles, inspirational quotes, etc.
It has to be somewhat related to your niche — you wouldn’t share quotes about dieting if you’re in the food business, would you?
Respond to Users
More than 33% of people use social media to reach out to businesses, whether it’s to inquire about prices, ask directions, and so on.
Responding to users will help create a more authentic relationship with your followers.
It also assures your followers that they can conveniently reach out to you should they have questions in the future.
When you properly address a user’s question, it can increase the chances of spending by 21%.
With the majority of users expecting a response within 5 minutes, it’s important to respond quickly to prevent them from exiting the page.
Work With Influencers
Influencer marketing is a billion-dollar industry. It works by converting people who aren’t your followers, but are followers of the influencers, into customers.
Partnering with influencers can skyrocket your sales; in fact, businesses can earn up to $6.50 per $1 spent on influencer marketing.
Furthermore, 40% of users are more likely to buy a product endorsed by their favorite influencer on Twitter, YouTube, and Instagram.
People trust influencers more than celebrities. 70% of teenagers would rather take the word of an influencer over the promotion of a celebrity.
Follow the 80/20 Rule
Avoid being too self-promotional.
Constant self-promotion can turn off your followers and make you come off as pushy.
Your social media efforts should be geared toward offering your audience a solution to their problems.
To do this, dedicate 80% of your posts to information that your audience might want from you.
For example, if you’re a realtor, you could post how-to guides on rentals, property tax, and so on.
The remaining 20% of your posts should be promotional.
Share exciting offers, talk about your business, push your products, and so on.
Give users a reason to follow your page in the first place. You need to keep them interested in your brand if you don’t want them to unfollow you.
You should consider offering irresistible promotions like coupons and freebies, which are for followers only, as this creates the allure of exclusivity.
Forty percent of people are more likely to “like” a Facebook page if it means they get exclusive access to discounts.
Offer something that your followers can’t get elsewhere.
This can be a promo code that can’t be found anywhere on the website, but has to be accessed through a special email sent to first-time followers.
Your number of followers may be increasing, but they also need to be converting.
With the tips above, you can turn your social media profiles into successful marketing strategies that are excellent for brand awareness, profitability, and lead generation.