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Instagram Marketing Strategies
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A strong social media strategy will help you rejuvenate and grow your small business. After all, the right approach helps attract brand evangelists, boost sales, and enhance brand awareness. However, while there are many platforms out there, being present on each one is not vital.
One immensely popular social media platform is Instagram, which allows people to share photos and videos. It is so famous that the platform ranks as the sixth most popular social media site, according to Statista.
Naturally, many marketers choose to include Instagram in their social media strategy. But before investing in an Instagram presence for your small business, you might have a few questions. Do you need to be there in the first place? Moreover, are swipe-up Instagram stories even profitable?
Let’s have a look at the answers.
Why does your business need to be on Instagram?
Many facts suggest that marketing on Instagram will pay off. Based on the numbers alone, Instagram has performed brilliantly on the metric of monthly active users.
The notable photo-sharing platform was able to gain one billion active monthly users in 2018. Back in 2016, it had half that amount. This outstanding growth trend is likely to continue as more and more people join the platform.
If you’re still not convinced, consider the performance of existing businesses on the platform. You will be pleased. According to Instagram, about 200 million users visit business profiles every day. Moreover, one-third of the most viewed stories belong to a business profile.
Therefore, it can safely be concluded that Instagram should be a part of your social media strategy.
The Power of Instagram Stories
Think about it this way, building organic backlinks is a top SEO goal that companies want to achieve. These backlinks help bring the relevant audience to specific webpages. Instagram stories have similar capabilities as they can allow traffic to be redirected towards your site through the app.
According to CNBC, Instagram stories had more than twice the amount of daily active users that Snapchat had in 2018. That is a considerable portion of social media users in general. Naturally, the 400 million active Snapchat users that love, adore, and consume stories should not be left ignored.
Marketers should make posting Instagram stories a part of their social media strategy. Why leave such an opportunity anyway?
But What Is A Swipe-up Instagram Story?
Imagine coming across an Instagram story that gives you the option to ‘See More’ on the bottom of the screen. You’ve just encountered a story with a clickable swipe-up link that will redirect you to another page.
In the past, businesses relied on the single clickable link in the bio description to redirect customers towards a specific webpage. However, now they can use Instagram stories to persuade followers from the app to visit product pages or relevant articles. Isn’t this fantastic news for marketers?
Your small business can learn a lot from top performers on Instagram. Let’s have a look at an example.
The American shoe brand ‘Converse,’ teased three different Frozen-inspired designs on their Instagram story. The story also featured a swipe-up link that redirects the audience to the online store where the collection can be bought. The call-to-action ‘join the journey’ suggests that owning a pair of Frozen x Converse shoes is more than a purchase. It is a journey towards destiny and truth.
How To Create A Swipe-up Instagram Story?
Instagram is a platform that is always looking for means to make it simpler for brands, influencers, consumers, etc. to make the most of their time, leading to more productivity while on the app. To be able to use the swipe-up feature on a story, your business account needs to fulfill one of two requirements. The account should be verified, or it should have more than 10,000 followers.
Since firms have no control over the ‘verified’ status of their accounts, small businesses can focus on building more followers.
Once you’re eligible to use the swipe-up feature, you can create a story with a clickable link.
- Create a typical Instagram story with a picture of your choosing.
- Add a suitable call-to-action like ‘swipe up to see more’ or ‘here are more details.’
- When you are pleased with the visuals of your story, click the link button at the top.
- Add the desired link in the data entry box and proceed.
- Post the story and get ready to welcome traffic to your website.
For reference, here is how the link button looks like on the top of the screen:
The ‘Swipe-Up’ feature has been an extremely widespread feature for Instagram users – It can be used to share new blog posts, items, events, and more!
Our tip of the day: You can add any of your Instagram Stories to your Highlights. This will allow your followers to have access to your ‘Swipe-Up’ links for more than 24 hours.
What can you do with the swipe-up stories?
Boosts Conversions On Your Site
If you want to experience more conversions on your website, you can rely on swipe-up Instagram stories. All you have to do is entice your followers with appealing images of the products, and redirect them to the online store. The resultant traffic could generate some revenues for your firm. What could be better than a higher ROI due to social media efforts?
Builds A Loyal Fan Following By Sharing Meaningful Content
Building a loyal customer base is more complicated than it sounds. To build one, marketers should consider sharing content with high meaningfulness for the audience. Let’s consider an example. An online leather jacket store could redirect their audience to a guide that highlights: ‘what to wear with a leather jacket? This will hit the right marks and leave the audience with information that they value.
Brings Positive Word-of-mouth To Your Brand
If your brand was involved in a successful corporate social responsibility project, you could share information about it in stories. Sharing news related to such projects will bring goodwill to your brand. Moreover, it will also encourage viewers to share it with their friends and family. This positive word-of-mouth will prove beneficial for the business. A corporate event photographer can help you capture the excitement and energy of your event, which you can then use to market your business to potential customers.
Final Thoughts
Small businesses use their resources carefully to get a high return-on-investment. Instagram is a popular platform, so it should be included in the social media strategy. The ‘Swipe-Up’ feature is ideal for businesses looking to share new content or products for their followers to easily have access to.
So what are you waiting for? Use this feature to your benefit and get on to the ride of success.
