Social Networking Tips
The year 2019 has taught all marketers a basic rule of thumb: the importance of a robust social media presence.
Whether you are a business owner or a marketer, social media platforms are something that you must be familiar with (in a commercial sense). It is easy to understand that finding the perfect social media strategy for your business could be complicated for many people.
Companies often try to go all out on all the platforms and fail miserably. Similar to the saying: A Jack of all trades, master of none.
A significant reason behind the failure of social media strategies is prioritizing the wrong medium. If an old age care facility started to advertise on Snapchat instead of Facebook, it is more than likely to fail! According to the study, published in Pewinternet, the older age cohort is usually immersed in Facebook or YouTube. If as a company, you fail to understand the statistics of internet users about your target audience, then there is a substantial chance of wreaking havoc all over your sales and business milestones.
How To Figure Out The Best Social Media Platform For Your Business?
Social media is a fickle world and trying to stay on top of the plethora of new practices, channels, trends, and what is not only tedious but also taxing.
Business owners that have to-do lists longer than the line at Chick-fil-A drive-thru cannot afford to dedicate themselves to the creation of a working social media strategy as well. Such circumstances could confuse and overwhelm the person of concern. The simple question such as ‘what social media platform should the campaign begin with’ could sound too intimidating. Before we recommend any solutions to you, we want you to ask the following questions to yourself:
- Do you deal with B2B, B2C, or perhaps both?
- What is your target audience?
- What is the overall goal that you have set for the company?
The answers to these questions are precisely what you need to focus on. Once you figure out your channel, your target audience, and the goals for your company, it is easy to pare down to two or three social media platforms that you can work on energetically. The more social media platforms you take on, the more complicated your job becomes. You need to understand that every social media platform works differently, and the speed of results differs a lot!
What Does Each Platform Do?
If you have a basic understanding of the significance of an authoritative social media presence, then you are already ahead of your competition. So to help you save time and help your business prioritize the right medium, we have shortlisted the best three social media platforms that generate excellent results for marketers. The article also includes the top industries, social media statistics, and primary audiences of each network.
Channel: Facebook works well for B2C and seldom B2B.
Suitable industries: Entertainment, news, information, fashion, lifestyle, health, retail, and ecommerce.
Target audience: Men and women of age groups 20 and above. Research from 1018 has revealed that there are over 2.27 billion active monthly users on Facebook alone. From these, at least 1.5 billion log-in daily.
Without a doubt, Facebook is considered as the best social media platform for local SEO needs. This means that a search engine is likely to plug your Facebook page in the results if you have favorable reviews and an easily accessible page. Facebook is comparatively easy to tackle and has the potential to turn your viewers to loyal customers. Over half of Facebook users are female, which makes it easy to market fashion, wellness, and empowering content on the platform. Around 77% of college graduates are found on the network, which makes it ideal to advertise art, music, and everything else a new adult would need. The vast majority of seniors aged 65 and above are online on Facebook, which makes the app a smart choice for medical equipment and lifestyle products.
Suitable industries: Fashion, travel and hospitality, beauty, ecommerce, food and beverages, event planning, health and wellness, health and arts
Target audience: People aged 18-35 are the most frequent users on Instagram. Many people with feminine identity tend to buy things advertised on Instagram. Any product that has the potential to look good in one’s life can quickly be announced on this platform. It has a high success rate and is ideal for fashion and textile businesses.
In layman’s terms, Instagram is the photo app that is an endless scroll of success stories. It shows all the utopian products, events, and journeys that have resulted in positive changes in people’s lives. It packs a punch for all the millennials. So if you are an online leather store, for example, all you need are attractive models adorning your jackets and belts and the classier the photographs, the more likely are you to bag the sale.
The app helps you engage with the audience and is a brilliant choice for brand awareness. Since Facebook owns Instagram, the two do share a few similarities. High-quality imagery that translates into a meaningful, relatable story is only a success tip for Instagram.
Channel: B2C, seldom B2B
Suitable industries: Information, news, ecommerce, travel and hospitality, finance, retail, fashion, and telecom.
Target audience: The audience of both genders aged 18-29 is easy to rope into the business. The app has had a significant part in the US election and has made a prominent spot in digital life since celebrities such as Chrissy Teigen and Kim Kardashian West have taken the platform by storm.
Twitter has made a phenomenal comeback in the lives of its users in the last three years. It is a hub for news, trends, and rants (political and otherwise). The app lets you share your opinion in 280 characters or less and lets one vent freely. If a business wants to up their customer service, Twitter is the platform they cannot afford to miss. If you are wondering about finding the right platform to showcase your expertise, products, and creativity at once, Twitter could be your companion for the next few years!
Experts advise spending around seven hours on social media to monitor, post, and respond on social media will help you tremendously. When you understand which social media network works best for you, it not only saves you time and effort, but it also helps your business grow in a much better place. Social media, by definition, is supposed to help you engage with your audience and socialize with them.
Let your social media reflect your story!