Increasing Conversions with Pinterest
When you hear the term social media marketing, you most likely immediately think about Facebook, because that’s the most popular platform right now. But it’s not the only platform. Pinterest marketing is also becoming popular, especially as a free option.
If you can be a little creative and invest some time in Pinterest marketing, your business can benefit greatly from this underrated social network.
Statistics say that 88% of Pinterest users buy the products they pin. And 40% say that Pinterest is a more effective way to learn about new products than TV, search engines or Ads.
Not using Pinterest in your marketing strategy definitely means that you’ll be losing on some juicy profits. It’s a mistake no business should make.
definitely means that you’ll be losing on some juicy profits. It’s a mistake no business should make.
What is Pinterest Marketing?
Pinterest is a social network that has over 290M active users. It’s about sharing visuals that are paired with text and linked to external sites. Pinterest is a good way to drive traffic to your website and products.
The images or videos with descriptions and links are called pins. Pins can be organized and categorized into boards – which are similar to product categories.
This unique way of sharing visuals makes Pinterest one of the most used search engines for visual content.
Furthermore, users can follow other users of the social network to be notified when they pin something new.
To make the most use of Pinterest marketing, you’re gonna be directing users to your website. This means that your website has to be fast and hosted on the best web host. If your business website is slow, you’ll be losing potential customers. In the same way, if your website itself is slow, you’re gonna be losing potential customers.
How to use Pinterest for Business?
Pinterest really is a money-machine when it comes to growing your business. But like any other marketing method, you need to have the right strategy.
Firstly, here’s how a nicely-done Pinterest profile looks like:
The first thing you should try to do is make your profile as simple and attractive as possible. The description playa a good part in this, so you should try to make it as concise as possible.
But as any other social media platform, to make Pinterest marketing work, you need to have a business that fits with what the platform can offer. On top of that, you need a great strategy to go by.
Here are some stats to further convince you to start doing Pinterest marketing:
- 50% of Pinterest users are from the US, while the other 50% are located around the world.
- 2 million users save shopping pins on a daily basis
- 81% of Pinterest users are female
- The majority of active users are below the age of 40
- 50% of Pinterest users earn more than $50,000 per year, while 10% of Pinterest households make over $125,000.
Pinterest for Shopping
Even though the user base is relatively small compared to Facebook, the conversion rate of Pinterest users is much higher. That’s because Pinterest users search with the intent to buy, while Facebook users are on the platform mostly to socialize.
If you’ve got an e-commerce store that sells interesting products, Pinterest would be a great way to sky-rocket your business for free.
Here are a few ways you can use Pinterest marketing for your business:
1. Build Brand Credibility
Even though there are many ways to benefit from Pinterest marketing, I believe building credibility is one of those things that will pay off for any business.
This is both a simple marketing tactic and also a very effective one. Building brand credibility will ultimately increase the chance of a customer buying from you. People like to buy from brands they trust.
It also doesn’t really matter what you’re selling, you can definitely use Pinterest to build your credibility. You might think that a hosting company doesn’t really have what to pin, but Bluehost has over 2500 pins.
For example, if you’re the owner of a store that sells pet accessories, creating a board full of guides connected to pets will go a long way in building brand credibility.
The best part is, you don’t even have to create all the content you’re posting. Business Pinterest isn’t all about producing content, it’s more about creating an interesting profile. That’s why it doesn’t hurt if you re-share other users’ pins.
2. Increase Website Traffic
Websites live solely off of traffic, that’s why it’s mission-critical to send high-quality traffic to your website.
You’ve probably concluded that Pinterest is a great way to source traffic for your website. And you’re right. It’s also the best way to source high-quality traffic, which can be of higher quality than all your other sources, both paid and free.
However, this only works if you’re posting high-quality content. It only works when users are satisfied with your content, to the point of consistently sharing and re-pinning your pins.
To make sure your content is both beautiful and useful, try to check all of these boxes:
- Your content solves a real-world problem
- Your content inspires or motivates people
- Your content offers something valuable and desirable
- Your content is unique and creative
3. Increase Sales and Conversions
As it was said before, people that search for products on Pinterest usually intend to buy. This, paired with valuable and appealing pins can result in a huge increase in sales.
Pinterest has stated that the platform is the number 1 source for finding what to buy.
Pinterest also drives much more referral traffic to websites than all other social media networks.
Here are a few tips for selling on Pinterest:
1. Use Coupons
The words free, discount and deal have been engraved in the roots of selling and they’re nothing different on Pinterest.
Whether they’re coupons, discounts or group coupons, customers like to receive price cuts. Pinterest is a good place to promote products, but spice that up with coupons or other kinds of discounts and you’ve got a good selling platform.
2. Promote your Site on Pinterest
Another way to promote your products on Pinterest is to cross-promote your website. With Pinterest, a great way to do this is by implementing a Pin It Button on your website.
A pin it button lets anyone that likes your content or products share them on Pinterest. Just like Facebook’s share button, or Twitter’s tweet button.
The more people that pin your posts, the more Pinterest traffic you’re gonna be getting.
Pinterest Marketing Shouldn’t be Overlooked
The motivation to immediately start posting to Pinterest is understandable. It’s become a goldmine of a platform for sourcing high-quality traffic for your website.
A good thing about Pinterest marketing is that it will make you work your brain muscles and get creative with your content.
The road to success is long. Even Pinterest has a learning curve. But once you master it, you’ll be driving traffic as your life depends on it.