Get Sales & Leads From Social Media
It doesn’t matter how little you think you are trying to accomplish with your marketing and advertising.
Without a good and compelling CTA, you will not be able to achieve this.
You have to ensure that there’s a CTA in all of your content and campaigns to drive action from the designer.
As a part of your social media campaign, you also have to ensure that there’s a CTA in your social media bio, as this can help you drive more conversions.
The type of CTAS that we use in our social media bio and content and the campaign will determine if the people you are referring to take action or not.
So, it is essential to know what a CTA really is and how to use it.
What is a CTA?
A CTA (call to action) is a terminology that is used very regularly in marketing.
There is already much content out there explaining the importance of CTA to the website, blog, social media campaign, etc. it never really stops.
CTAs are very important for marketers looking to achieve their marketing goals.
With the CTA, the social media users get instructed on the action they have to take and how they are meant to carry out the action.
Sometimes it can be straightforward and use just two words such as “Buy Now.”
Other times, it can be as complicated as a whole sentence or even two.
For example, “you love marketing and want to learn it better?
Subscribe now and put on notification, so you don’t miss any of our posts.”
Sometimes the CTA can as well be just a clickable button or a hyperlink.
Importance of CTAs
There are plenty of businesses that put up a rather dull “sign up” CTA at the end of an ad and expect it to drive conversions.
They tend to put plenty of energy, time, and money into creating the ad, blogging, email campaigns, and social media campaigns, and in the end, but little to no effort into their call to action.
At the end of the day, they fail at making enough conversions.
In using a CTA, you do not just need to use any CTA. You must be using a powerful CTA that will convince your audience to take action once they see it.
A CTA has two primary purposes: it first has to tell the audience what you want them to do. Then it gives them the motivation that they need to do it.
Some marketers get to tell people about what they want them to do but leave out the part of telling them why they should do it and how they should do it.
According to online assignment help, this is sometimes why people do not get conversions that they expect to get.
Although the content that you put out before the CTA might have addressed this issue, there are times when it has not.
Even when it has, quickly recapping in your call to action makes it stronger and more powerful.
How long is a CTA?
CTAs don’t have to be very long, even though they can be as long as a sentence or even more.
But they really don’t have to be that long before they are effective. As a matter of fact, it might lose its effectiveness if it is too long.
However, there are times as well when short CTAs just don’t cut it.
While many CTAs are usually only a few words, especially for CTA buttons that are clickable, there are times when longer CTAs work more effectively.
Generally, your CTA should be short and concise, but not ridiculous short.
According to content writers at custom essay service, using a brief and direct call to action will ensure that the focus is on the vital message while removing distractions.
Quick tips for creating a good call to action
Before we talk about the use of strong CTAs in your social media bio, we need to understand some few tips surrounding creating a call to action irrespective of where it will be placed or used.
Here are a few quick tips from AssignmentHolic to follow when creating a CTA.
Use an action verb to start the CTA.
Your CTA is meant to be direct, so there is no time to mess around.
Go straight in and inform your audience in a precise manner, the action that you want them to perform.
For instance, if you are running an eCommerce site, some action verbs that you can use to start your CTA buys, shop, order, get.
From these words alone, the buyers have an idea of what is expected of them.
Use powerful words
What you want is for your audience to respond with a strong emotional response.
An example is them getting excited from your juicy CTA, such as: “Buy now for 75% off” or some other CTA of similar usage.
Give the audience a reason to take action.
It is essential to your audience that they know what is in the offer for them.
So, your CTA has to carry your value proposition and include an incentive for your audience to motivate them.
It could be for them to make or save money, grow hair, lose weight, and get fit.
It all depends on the industry that you’re in and the product or service that you’re offering.
Make sure your CTA has a good color.
Already, there’s a lot of talks about marketing and the psychology of colors.
When it comes to choosing a color for your CTA, it has to be a button color that makes it stand out from its environment.
This will make it more visible, and the audience will know where to click exactly.
Test your CTAs
Very much the same with marketing content such as an ad copy, your CTA’s effectiveness has to be a priority for you. This means that you have to keep it fresh.
You can run the A/B test to help you identify the best CTAs that give the best clicks and the one that doesn’t then make decisions based on this.
CTAs and Social Media Bios
Many marketers understand the importance of a social media marketing strategy for the growth of their business.
However, they often mistake focusing solely on content creation for social media while totally neglecting their bios.
The good thing is that social media bios are already starting to gain a little bit of reputation.
It might look like your social media bio is not so important, but it definitely is.
It is the first thing that the audience will check when they just find out your business online.
Your social media bio should explain to users what your business is all about, who you are, and what you want from them (this is where the CTA comes in).
It would help if you had a CTA on your bio.
This is because you want your audience not just to discover your business on social media but take steps to visit your website and sign up for an email newsletter.
You can use a CTA to drive people to your site and increase your chance of making conversions instead of just adding links to your website and hope that they click through it.
You can even create CTAs for your profile specifically, which changes periodically in response to the business’ marketing initiative.
Different types of CTAs that you can use include:
- Sales promotion CTA – “shop for our summer sale.”
- Contest highlighting CTA – “caption this. The best caption wins.”
- Asking for shares – “tag us with #yourbrandhashtag
- Telling them what you want – “follow the link in the bio.”
A good CTA will inform the people that view your bio about what you want them to do.
This will also include you telling them where they should go.
There are many uses to a social media bio and including a strong CTA in which you can use to increase traffic to your website and also try to convert more of them into customers.
Call to action is an essential part of content creation and is even more vital for the social media marketing strategy.
In the same vein, the bio can be a powerful tool to reach out to people on social media.
So the combination of CTA and social media bio is a match made in heaven.
If you use it correctly, you will definitely enjoy it.